Site Abandonment and How to Decrease it at Every Stage

JJ TysonEcommerce, Site Optimization

How to Decrease Site Abandonment

Site abandonment has always presented a major challenge for online retailers. Although it would make sense for the abandonment rate to go down over time, research finds the exact opposite is true.  In fact, between Q4 of 2018 and Q2 of 2019, overall conversion rates decreased from 3.23% to just 2.58% – a decrease of 20%. That places the worldwide … Read More

4 Strategies That Reduce Mobile Abandonment

JJ TysonEcommerce

4 Strategies to Reduce Mobile Abandonment

The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ⅓ of all ecommerce purchases. Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a … Read More