5 Sender Name Ideas to Increase Email Open Rates

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5 Sender Name Ideas to Increase Email Open Rates

Open rates are the most influential metric in email marketing. Aside from the actual delivery of your message, the sender name and subject line have the biggest impact on open rates. When open rates increase, your conversion rate will likely follow. Almost all inboxes are organized into rows, with the sender name on the left, followed by the subject line … Read More