How to Use Video in Your On-Site Engagement Strategy

JJ TysonEcommerce

How to Use Video in Your On-Site Engagement Strategy

You’ve A/B tested your copy. Your graphics are top notch. Your calls-to-action are clear and well placed. Now you’re thinking to yourself, “Why should I do on-site video too?” On-site video has experienced a surge in popularity recently years, and for good reason. Research shows it increases customer engagement, trust, and overall sales, making it a fantastic option for ecommerce … Read More

Targeting the Last Minute Shopper

JJ TysonEcommerce

Targeting the Last Minute Shopper

Targeting the Last Minute Shopper Shopping for gifts can be a difficult process, especially when you’re a last minute shopper. Shoppers can often feel a sense of hopelessness as they hurriedly search for suitable gifts. Plus, seeing more proactive friends and family finished with their holiday shopping can make them feel like a failure. If you’re a last minute shopper … Read More