Drake and the Psychology of Free Shipping

Joel Thomasconversion optimizationLeave a Comment

Drake’s love of Free Shipping may be the most instructive meme in the history of conversion rate optimization. (Not that there’s really much competition – but still.) At first, this meme just seems like a funny observation. But this online joke actually carries with it a great deal of insight into the irrationality of human behavior. And since ecommerce is … Read More

Reduce Cart Abandonment with Effective Shipping Policies

Bryan Gudmundsoncart abandonment, Reduce Cart AbandonmentLeave a Comment

Reduce Cart Abandonment with Effective Shipping Policies

Through studies and surveys, ecommerce analysts have filled articles and eBooks to the brim with various factors that contribute to a high rate of shopping cart abandonment.  Collectively, these factors leave approximately seven of ten shopping carts in limbo, abandoned by consumers with items inside waiting to be purchased. Of the myriad of reasons for abandonment, shipping costs are undeniably the … Read More