5 Sender Name Ideas to Increase Email Open Rates

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5 Sender Name Ideas to Increase Email Open Rates

The Importance of a Sender Name Sender names contribute greatly to the most influential metric in email marketing – open rates. Aside from the actual delivery of your message, the sender name and subject line have the biggest impact on open rates. And when open rates increase, your conversion rate will likely follow. Sender names are the first thing a … Read More

New Year, New Email Remarketing Strategy!

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New Year, New Email Remarketing Strategy

Happy New Year! It’s officially 2019, and there’s never been a better time to be in ecommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. With that being said, ecommerce businesses will face bigger competition this year. It’s more important than ever to improve your email remarketing strategy. In “Looking … Read More

Optimizing the Frequency of Remarketing Emails

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Optimizing the Frequency of Remarketing Emails

Back in the day, email remarketing campaigns were known by a much more aggressive name: email blasts. Such campaigns suffered from poor public perception and high unsubscribe rates. Think about it – would you really want to have your email blasted? The nature and frequency of these remarketing emails were much different. Today’s email remarketing campaigns are generally thought of … Read More