Brand Trust and the Keys to Building It

JJ TysonEcommerce

Brand Trust and the Keys to Building It

Building brand trust has become more important than ever before. Today’s companies handle a great deal of data, much of which is highly personal. With data leaks becoming a regular part of daily life, including Facebook’s recent high-profile flub, it’s become increasingly difficult to create a sense of trust among customers.  Obviously, it’s in every company’s best interest to handle … Read More

3 Ways to Increase Customer Loyalty

JJ TysonLead Capture

3 Ways to Increase Customer Loyalty

Businesses can create long-term success when they increase customer loyalty. Why? Because loyalty leads to growth. Arguably, so does customer acquisition. But existing customers are more valuable to your brand. Let’s take a look why and then we’ll explore 3 ways to increase customer loyalty.  What is Customer Loyalty?  Customer loyalty can be defined as a customer’s willingness to make … Read More