Building brand trust has become more important than ever before. Today’s companies handle a great deal of data, much of which is highly personal. With data leaks becoming a regular part of daily life, including Facebook’s recent high-profile flub, it’s become increasingly difficult to create a sense of trust among customers. Obviously, it’s in every company’s best interest to handle … Read More
3 Ways to Increase Customer Loyalty
Did you know it’s more difficult to acquire a new customer than to retain an existing one? Research shows that it is 5 times more cost-effective to convert a returning customer than a new one. When you increase customer loyalty by just 5%, you can improve sales by up to 75%. Additionally, brand loyal customers can easily turn into powerful … Read More