Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More
Getting Customers to Hit Refresh with Lifecycle Campaigns
Converting a returning customer is 5-10x more cost effective than converting a new one. Once a customer converts initially, retention becomes the name of the game. Lifecycle campaigns are an excellent way to re-engage customers who have previously bought from you. By leveraging information gathered from previous interactions, you can target them far more effectively than you could a brand-new … Read More
3 Benefits of Geographic Segmentation
With consumers facing more choices than ever before, one-size-fits-all campaigns are becoming less viable every day. Your customers want to be engaged on a personal level, which is impossible without a clear understanding of them. Segmentation helps companies organize their audience into smaller parts, allowing for more effective brand communication. While all marketing segmentation shares the same basic goal, there … Read More
Grow Your Customer List with Effective Lead Capture Strategies
Effective lead capture is the backbone of effective email remarketing. Without a well developed email list, it doesn’t matter how good your messaging is, you won’t be reaching people. That being said, the average person receives around 88 emails a day – and most folks aren’t clamoring to increase that number. Fortunately, there are several tried and true methods for … Read More
Looking Back at Your Annual Metrics
After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate your annual metrics. In this blog, we’ll highlight several of the key measurements to pay attention to … Read More
Conversion Boosting Strategies for BFCM
In the retail sphere, no two days are as relentlessly hyped as Black Friday and Cyber Monday. Everyone knows that these days are important days to put conversion boosting strategies into action. Some may wonder “Why all the fuss?” Let’s examine some of the data. In 2017, ecommerce shoppers spent $7.9 billion on Black Friday weekend. That includes a robust … Read More
Three Ways to Increase Revenue in Quarter 4
Q4 can seem like a magical time for online retailers. It’s the time of year that virtually every business has the opportunity to increase revenue since purchases are at an all-time high throughout the country. Online retailers, as well as brick and mortar businesses, need to put in extra effort to maximize their profits during Q4. We’ve compiled these tips … Read More
3 Creative Ways to Sell without Incentives
It seems impossible to sell without incentives, but we promise you it’s not. There are several incentive strategy alternatives that online retailers can implement without impacting profit per product. Giving customers a discount can be a great way to attract their attention. If you operate on low profit margins, you probably find yourself losing money rather than making it. Today … Read More