How to Combat Price Sensitivity Using Price Drop Alerts

JJ TysonEcommerce, Lead CaptureLeave a Comment

Title card for "How to Combat Price Sensitivity Using Price Drop Alerts"

In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity.  Price sensitivity is friction to conversion that results from concerns about a product’s price. While … Read More

4 Strategies That Reduce Mobile Abandonment

JJ TysonEcommerceLeave a Comment

4 Strategies to Reduce Mobile Abandonment

The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ⅓ of all ecommerce purchases. Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a … Read More