Reasons to Include Valentine’s Day in Marketing Strategies

JJ TysonSeasonal Marketing

Reasons to Include Valentine's Day in Marketing Strategies

Although it was initially a day of remembrance for a Catholic martyr, Valentine’s day is now a mostly secular celebration of love. As traditions of gift giving have expanded over the years, so has the holiday’s annual revenue. In fact, conservative estimates by the NRF have forecast $20.7 billion in spending for this year. This is why you should include … Read More

8 Spam Words to Remove From Your Emails

JJ TysonRemarketing

Spam Words to Remove From Your Emails

Spam filters have come a long way since the early days of email. Once a relatively spotty service, email security has beefed up considerably over the past few years. While this is generally a good thing, it can spell trouble for legitimate email marketers. Even if you follow best practices, overactive spam filters can send your messages straight into digital … Read More

Marketing to Your Customer’s New Year Mindset

JJ TysonSeasonal Marketing

Marketing to Your Customer's New Year Mindset

For many, New Year’s resolutions are an annual tradition. Domestically, almost half of the U.S. population participates in this annual goal setting. As a concept, the phenomenon brings a sense of inspiration and hope. However, this is certainly dampened when you realize how many resolutions are unsuccessful. Though New Year’s resolutioners tend to feel very determined in first weeks of … Read More

Three Ecommerce Trends to Know for 2019

JJ TysonEcommerce

Three Ecommerce Trends to Know for 2019

In 2002, ecommerce consumers spent about $42 billion in the United States. For a brand-new industry, that figure seemed huge. Fast forward 16 years, online consumers spent over $500 billion in 2018. Ecommerce trends continue to advance, establishing winners and losers. Sites like Amazon and eBay have thrived, while some smaller businesses suffered disastrous losses. To keep you up to … Read More

New Year, New Email Remarketing Strategy!

JJ TysonRemarketing

New Year, New Email Remarketing Strategy

Happy New Year! It’s officially 2019, and there’s never been a better time to be in ecommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. With that being said, ecommerce businesses will face bigger competition this year. It’s more important than ever to improve your email remarketing strategy. In “Looking … Read More

Looking Back at Your Annual Metrics

JJ TysonEcommerce

Looking Back at Your Annual Metrics

After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate your annual metrics. In this blog, we’ll highlight several of the key measurements to pay attention to … Read More

Targeting the Last Minute Shopper

JJ TysonEcommerce

Targeting the Last Minute Shopper

Targeting the Last Minute Shopper Shopping for gifts can be a difficult process, especially when you’re a last minute shopper. Shoppers can often feel a sense of hopelessness as they hurriedly search for suitable gifts. Plus, seeing more proactive friends and family finished with their holiday shopping can make them feel like a failure. If you’re a last minute shopper … Read More

Using Wishlists Beyond the Holidays

JJ TysonEcommerce

Using Wishlists Beyond the Holidays

Many people think of wishlists as being applicable only on special occasions or holidays. Children make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. Many people don’t realize that wishlist strategies can be an effective ecommerce tool all year long. In ecommerce, … Read More

Optimizing the Frequency of Remarketing Emails

JJ TysonRemarketing

Optimizing the Frequency of Remarketing Emails

Back in the day, email remarketing campaigns were known by a much more aggressive name: email blasts. Such campaigns suffered from poor public perception and high unsubscribe rates. Think about it – would you really want to have your email blasted? The nature and frequency of these remarketing emails were much different. Today’s email remarketing campaigns are generally thought of … Read More

The Most Common Coupon Strategy Mistakes (And How to Avoid Them)

JJ TysonEcommerce, Targeted Tactics

Most Common Coupon Strategy Mistakes and How to Avoid Them

Coupon strategies can seem like a magic bullet when it comes to boosting sales, except when common coupon strategy mistakes are made. Without careful planning, discounts can ultimately hurt more than help. To help you avoid such issues, we’ve highlighted the three most common coupon strategy mistakes retailers make when implementing an incentive strategy. One-Size-Fits-All Discounts When creating an incentive, … Read More