How to Take Your Emails from Serious to Seriously Engaging

JJ TysonRemarketing

Seriously engaging emails

269 billion emails are sent every single day, with the average user receiving about 88 daily messages. It’s more important than ever to craft engaging emails. If your messages aren’t getting opened, try adding humor in emails. While it’s true that incentives and urgency can work wonders for a email campaign, a powerful marketing tool we often overlook is humor … Read More

How to Use Video in Your On-Site Engagement Strategy

JJ TysonEcommerce

How to Use Video in Your On-Site Engagement Strategy

You’ve A/B tested your copy. Your graphics are top notch. Your calls-to-action are clear and well placed. Now you’re thinking to yourself, “Why should I do on-site video too?” On-site video has experienced a surge in popularity recently years, and for good reason. Research shows it increases customer engagement, trust, and overall sales, making it a fantastic option for ecommerce … Read More

Seasonal Marketing Ideas for Spring Holidays

JJ TysonSeasonal Marketing

Seasonal Marketing Ideas for Spring Holidays

Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience. Something shared that people, regardless of background, live through together. One of the most powerful and lasting of these experiences … Read More

Spring Cleaning Your Outdated Content

JJ TysonEcommerce

Spring Cleaning Outdated Content

Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More

Grow Your Customer List with Effective Lead Capture Strategies

JJ TysonLead Capture

Grow Your Customer List with Effective Lead Capture Strategies

Effective lead capture is the backbone of effective email remarketing. Without a well developed email list, it doesn’t matter how good your messaging is, you won’t be reaching people. That being said, the average person receives around 88 emails a day – and most folks aren’t clamoring to increase that number. Fortunately, there are several tried and true methods for … Read More

Feeling Lucky? Using Gamification to get Customers Involved

JJ TysonEcommerce

Use Gamification to Get Customers Involved

The ecommerce world has been abuzz recently with talks about gamification. It seems every guru in the business is proclaiming gamification “the new frontier,” and a “game changer.”  Although gamification is often presented as a new idea, it’s actually a very old (and effective) sales tool. As we’ve mentioned, gamification is a great way to boost conversions without incentives. That … Read More

The 5 Types of Online Shoppers You Need to Understand

JJ TysonEcommerce

5 Types of Online Shoppers

Online shopping has literally changed the way people do business. Customers around the world can shop for nearly anything from nearly anywhere. Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible in the past. For example, comparison shopping used to require hours of time and driving … Read More

3 Ways to Increase Customer Loyalty

JJ TysonLead Capture

3 Ways to Increase Customer Loyalty

Businesses can create long-term success when they increase customer loyalty. Why? Because loyalty leads to growth. Arguably, so does customer acquisition. But existing customers are more valuable to your brand. Let’s take a look why and then we’ll explore 3 ways to increase customer loyalty.  What is Customer Loyalty?  Customer loyalty can be defined as a customer’s willingness to make … Read More

Reasons to Include Valentine’s Day in Marketing Strategies

JJ TysonSeasonal Marketing

Reasons to Include Valentine's Day in Marketing Strategies

Although it was initially a day of remembrance for a Catholic martyr, Valentine’s day is now a mostly secular celebration of love. As traditions of gift giving have expanded over the years, so has the holiday’s annual revenue. In fact, conservative estimates by the NRF have forecast $20.7 billion in spending for this year. This is why you should include … Read More

8 Spam Words to Remove From Your Emails

JJ TysonRemarketing

Spam Words to Remove From Your Emails

Spam filters have come a long way since the early days of email. Once a relatively spotty service, email security has beefed up considerably over the past few years. While this is generally a good thing, it can spell trouble for legitimate email marketers. Even if you follow best practices, overactive spam filters can send your messages straight into digital … Read More