Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. As we discussed in “3 Ecommerce Trends to Know for 2019,” mobile marketing is more important than ever. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number … Read More
How to Take Your Emails from Serious to Seriously Engaging Part 2
Well-utilized humor can enhance your marketing materials and increase engagement. But how do you use humor? We’ll take a deep dive into the specifics of using humor – and how to avoid common mistakes. First thing’s first. Humor is never a magic bullet. While it has the power to enhance your campaigns, it’s important to align it with your brand … Read More
How to Take Your Emails from Serious to Seriously Engaging
269 billion emails are sent every single day, with the average user receiving about 88 daily messages. It’s more important than ever to craft engaging emails. If your messages aren’t getting opened, try adding humor in emails. While it’s true that incentives and urgency can work wonders for a email campaign, a powerful marketing tool we often overlook is humor … Read More
How to Use Video in Your On-Site Engagement Strategy
You’ve A/B tested your copy. Your graphics are top notch. Your calls-to-action are clear and well placed. Now you’re thinking to yourself, “Why should I do on-site video too?” On-site video has experienced a surge in popularity recently years, and for good reason. Research shows it increases customer engagement, trust, and overall sales, making it a fantastic option for ecommerce … Read More
Seasonal Marketing Ideas for Spring Holidays
Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience. Something shared that people, regardless of background, live through together. One of the most powerful and lasting of these experiences … Read More
Spring Cleaning Your Outdated Content
Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More
Grow Your Customer List with Effective Lead Capture Strategies
Effective lead capture is the backbone of effective email remarketing. Without a well developed email list, it doesn’t matter how good your messaging is, you won’t be reaching people. That being said, the average person receives around 88 emails a day – and most folks aren’t clamoring to increase that number. Fortunately, there are several tried and true methods for … Read More
Feeling Lucky? Using Gamification to get Customers Involved
The ecommerce world has been abuzz recently with talks about gamification. It seems every guru in the business is proclaiming gamification “the new frontier,” and a “game changer.” Although gamification is often presented as a new idea, it’s actually a very old (and effective) sales tool. As we’ve mentioned, gamification is a great way to boost conversions without incentives. That … Read More
The 5 Types of Online Shoppers You Need to Understand
Online shopping has literally changed the way people do business. Customers around the world can shop for nearly anything from nearly anywhere. Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible in the past. For example, comparison shopping used to require hours of time and driving … Read More
3 Ways to Increase Customer Loyalty
Businesses can create long-term success when they increase customer loyalty. Why? Because loyalty leads to growth. Arguably, so does customer acquisition. But existing customers are more valuable to your brand. Let’s take a look why and then we’ll explore 3 ways to increase customer loyalty. What is Customer Loyalty? Customer loyalty can be defined as a customer’s willingness to make … Read More