SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down. Similarly to Facebook retargeting, SMS messaging leverages real-time personalization to enhance the customer experience. It allows companies to reach a broad … Read More
4 Ways to Capture Leads Without Offering an Incentive
High quality lead capture strategies are important. Why? Because having a customer’s email is powerful. But how do you capture leads without offering an incentive? A well-developed email list expands your customer base and is an incredible asset. It allows for effective remarketing, and builds customer loyalty. Best of all, you won’t have to spend a dime on placement. That’s … Read More
Engaging Strategies to Heat Up Your Summer Marketing
Summer is here! That means warm temperatures, high spirits, and endless opportunities for summer marketing. As the heat drives customers outside, it creates numerous opportunities for different industries to thrive. Since summer is all about having fun, retailers everywhere can join in and help customers create a summer to remember. As students go on break and vacation planning hits its … Read More
Why Unique Coupon Codes Are Important
Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. Not to mention common mistakes to avoid. A simple aspect of these campaigns that many campaigns work with are coupon codes. I’ll assume you have a basic understanding of coupon codes: a keyword or series of characters that … Read More
Integrating SMS Marketing with On-Site Engagement
Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. As we discussed in “3 Ecommerce Trends to Know for 2019,” mobile marketing is more important than ever. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number … Read More
How to Take Your Emails from Serious to Seriously Engaging Part 2
Well-utilized humor can enhance your marketing materials and increase engagement. But how do you use humor? We’ll take a deep dive into the specifics of using humor – and how to avoid common mistakes. First thing’s first. Humor is never a magic bullet. While it has the power to enhance your campaigns, it’s important to align it with your brand … Read More
How to Take Your Emails from Serious to Seriously Engaging
269 billion emails are sent every single day, with the average user receiving about 88 daily messages. It’s more important than ever to craft engaging emails. If your messages aren’t getting opened, try adding humor in emails. While it’s true that incentives and urgency can work wonders for a email campaign, a powerful marketing tool we often overlook is humor … Read More
How to Use Video in Your On-Site Engagement Strategy
You’ve A/B tested your copy. Your graphics are top notch. Your calls-to-action are clear and well placed. Now you’re thinking to yourself, “Why should I do on-site video too?” On-site video has experienced a surge in popularity recently years, and for good reason. Research shows it increases customer engagement, trust, and overall sales, making it a fantastic option for ecommerce … Read More
Seasonal Marketing Ideas for Spring Holidays
Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience. Something shared that people, regardless of background, live through together. One of the most powerful and lasting of these experiences … Read More
Spring Cleaning Your Outdated Content
Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More