Looking Back at Your 2018 Strategy

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Looking Back After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate the previous year. In this blog, we’ll highlight several of the key measurements to pay … Read More

Targeting the Last Minute Shopper

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Targeting the Last Minute Shopper Shopping for last minute gifts can be an arduous process. Shoppers can often feel a sense of hopelessness as they hurriedly search for suitable gifts. Plus, seeing more proactive friends and family finished with their holiday shopping can make them feel like a failure. Last minute shoppers in the audience – take heart – you’re … Read More

Using Wishlists Beyond the Holidays

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When You Wish Upon a List Many people think of wishlists as being applicable only on special occasions. Children often make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. While it’s important to plan for Black Friday and Cyber Monday, many people … Read More

Optimizing Frequency of Remarketing Emails

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Blast from the Past: At one point, email remarketing campaigns were known by a much more aggressive name: Email Blasts. As one might expect, such campaigns suffered from poor public perception. Think about it; would you want to have your email address “blasted” by a company you entrusted with your personal information? Such tactics are not only generally ineffective, they … Read More

The Art of Upselling

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Few sales techniques are as universal and effective as the upsell. Long a staple of the salesperson’s toolkit, upselling is the process of increasing the value of a conversion through the sale of related products and premium options. Upsells exist because customers will often opt for the cheapest version of whatever they’re buying unless they see a direct benefit to … Read More

Conversion Boosting Strategies for BFCM

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In the retail sphere, no two days are as relentlessly hyped as Black Friday and Cyber Monday. Everyone knows that these days are important days for sales, but some may wonder “Why all the fuss?” Let’s examine some of the data. In 2017, ecommerce shoppers spent $7.9 billion on Black Friday weekend, including a robust $2+ billion dollars via mobile … Read More

The Most Common Coupon Strategy Mistakes (And How to Avoid Them)

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Coupon strategies can seem like a magic bullet when it comes to boosting sales. In a previous article, we even highlighted the ways to effectively implement a coupon strategy. However, while lowering prices can certainly help, it is vital to implement incentives in a methodical manner. Without careful planning, discounts can ultimately hurt more than help. To help you avoid … Read More

On-Entry Strategies and Why They Scare Customers Away

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With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere. However, there is one place where you never want to scare your customers: your website’s home page. It’s happened to everyone. You do a quick … Read More

Three Ways to Get More from Your Q4

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Q4 can seem like a magical time for online retailers, and for good reason. It’s the only time of year that virtually every person in the country is looking to purchase multiple gifts. Revenues generally go up for retail businesses, whether online or brick and mortar. However, since nearly all of them are looking to advertise, the price of paid … Read More

The 4 Essentials of an Email Remarketing Campaign

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Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research suggests that abandonment rates surpass 90%. When a consumer abandons, it doesn’t matter how streamlined your site is, how … Read More