4 Strategies That Reduce Mobile Abandonment

JJ TysonEcommerceLeave a Comment

4 Strategies to Reduce Mobile Abandonment

The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ⅓ of all ecommerce purchases. Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a … Read More

Using Behavior Based Marketing in Your Campaigns

JJ TysonEcommerceLeave a Comment

"Using Behavior Based Marketing in Your Campaigns" title card

Imagine this – you’re shopping on your favorite site, you add an item to your cart – but you get distracted and leave. Minutes later, you receive an email reminding you to complete your purchase. This is a classic example of Behavior Based Marketing. This kind of marketing is highly effective when engaging customers – and it’s taking ecommerce by … Read More

Best Practices for an Abandonment Email Strategy

JJ TysonRemarketingLeave a Comment

Abandonment Email Strategy

While ecommerce has grown in the past decade, abandonment remains a major issue for online retailers. Case in point: 77% of all online shoppers abandoned their carts in 2017.   For that reason, a well-executed abandonment email strategy is essential for any ecommerce business.  Email remarketing is the process of contacting a lost lead and reintroducing them to the conversion … Read More

5 Steps to the Perfect Email Preheader

UpSellitRemarketingLeave a Comment

5 Steps to the Perfect Preheader

Email preheaders are often overlooked, but the right copy can significantly increase your open rate. Most email marketers focus solely on the subject line. It makes sense; it’s the most prominent message in the user’s inbox. However, the preheader valuable inbox real estate, and a perfect email preheader can make the difference between conversion and a deletion. Before we get … Read More

Understanding Bounce Rates and How to Improve Yours

JJ TysonEcommerceLeave a Comment

Understanding Bounce Rates and How to Improve Yours

What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving. Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. As you probably know, a “bounce” is when a visitor leaves your site after viewing only one page. It’s … Read More

4 Reasons SMS Marketing is More Popular Than Ever

JJ TysonLead Capture, RemarketingLeave a Comment

4 Reasons SMS Marketing is More Popular Than Ever

SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down.  Similarly to Facebook retargeting, SMS messaging leverages real-time personalization to enhance the customer experience. It allows companies to reach a broad … Read More

4 Ways to Capture Leads Without Offering an Incentive

JJ TysonEcommerce, Lead CaptureLeave a Comment

4 Ways to Capture Leads Without Offering an Incentive

High quality lead capture strategies are important. Why? Because having a customer’s email is powerful. But how do you capture leads without offering an incentive?  A well-developed email list expands your customer base and is an incredible asset. It allows for effective remarketing, and builds customer loyalty. Best of all, you won’t have to spend a dime on placement. That’s … Read More

Engaging Strategies to Heat Up Your Summer Marketing

JJ TysonSeasonal MarketingLeave a Comment

Engaging Strategies to Heat up Your Summer Marketing

Summer is here! That means warm temperatures, high spirits, and endless opportunities for summer marketing. As the heat drives customers outside, it creates numerous opportunities for different industries to thrive. Since summer is all about having fun, retailers everywhere can join in and help customers create a summer to remember. As students go on break and vacation planning hits its … Read More

Why Unique Coupon Codes Are Important

JJ TysonTargeted TacticsLeave a Comment

Why Unique Coupon Codes Are Important

Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. Not to mention common mistakes to avoid. A simple aspect of these campaigns that many campaigns work with are coupon codes. I’ll assume you have a basic understanding of coupon codes: a keyword or series of characters that … Read More