Seasonal Marketing Ideas for Spring Holidays

JJ TysonSeasonal MarketingLeave a Comment

Seasonal Marketing Ideas for Spring Holidays

Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience. Something shared that people, regardless of background, live through together. One of the most powerful and lasting of these experiences … Read More

Spring Cleaning Your Outdated Content

JJ TysonEcommerceLeave a Comment

Spring Cleaning Outdated Content

Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More

Getting Customers to Hit Refresh with Lifecycle Campaigns

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Lifecycle Campaigns to Increase Conversions

Converting a returning customer is 5-10x more cost effective than converting a new one. Once a customer converts initially, retention becomes the name of the game. Lifecycle campaigns are an excellent way to re-engage customers who have previously bought from you. By leveraging information gathered from previous interactions, you can target them far more effectively than you could a brand-new … Read More

3 Benefits of Geographic Segmentation

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Geographic Segmentation Benefits

With consumers facing more choices than ever before, one-size-fits-all campaigns are becoming less viable every day. Your customers want to be engaged on a personal level, which is impossible without a clear understanding of them.   Segmentation helps companies organize their audience into smaller parts, allowing for more effective brand communication. While all marketing segmentation shares the same basic goal, there … Read More

Drake and the Psychology of Free Shipping

UpSellitEcommerce, Targeted TacticsLeave a Comment

Psychology Free Shipping

Drake’s love of Free Shipping may be the most instructive meme in the history of conversion rate optimization. Not that there’s really much competition, but still. At first, this meme just seems like a funny observation. But this online joke actually carries with it a great deal of insight into the irrationality of human behavior. And since ecommerce is all … Read More

Grow Your Customer List with Effective Lead Capture Strategies

JJ TysonLead CaptureLeave a Comment

Grow Your Customer List with Effective Lead Capture Strategies

Effective lead capture is the backbone of effective email remarketing. Without a well developed email list, it doesn’t matter how good your messaging is, you won’t be reaching people. That being said, the average person receives around 88 emails a day – and most folks aren’t clamoring to increase that number. Fortunately, there are several tried and true methods for … Read More

Feeling Lucky? Using Gamification to get Customers Involved

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Use Gamification to Get Customers Involved

The ecommerce world has been abuzz recently with talks about gamification. It seems every guru in the business is proclaiming gamification “the new frontier,” and a “game changer.”  Although gamification is often presented as a new idea, it’s actually a very old (and effective) sales tool. As we’ve mentioned, gamification is a great way to boost conversions without incentives. That … Read More

The 5 Types of Online Shoppers You Need to Understand

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5 Types of Online Shoppers

Online shopping has literally changed the way people do business. Customers around the world can shop for nearly anything from nearly anywhere. Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible in the past. For example, comparison shopping used to require hours of time and driving … Read More

3 Ways to Increase Customer Loyalty

JJ TysonLead CaptureLeave a Comment

3 Ways to Increase Customer Loyalty

Did you know it’s more difficult to acquire a new customer than to retain an existing one? Research shows that it is 5 times more cost-effective to convert a returning customer than a new one. When you increase customer loyalty by just 5%, you can improve sales by up to 75%. Additionally, brand loyal customers can easily turn into powerful … Read More