3 Ways to Increase Customer Loyalty

JJ TysonLead CaptureLeave a Comment

3 Ways to Increase Customer Loyalty

Did you know it’s more difficult to acquire a new customer than to retain an existing one? Research shows that it is 5 times more cost-effective to convert a returning customer than a new one. When you increase customer loyalty by just 5%, you can improve sales by up to 75%. Additionally, brand loyal customers can easily turn into powerful … Read More

8 Spam Words to Remove From Your Emails

JJ TysonEmail RemarketingLeave a Comment

Spam Words to Remove From Your Emails

Spam filters have come a long way since the early days of email. Once a relatively spotty service, email security has beefed up considerably over the past few years. While this is generally a good thing, it can spell trouble for legitimate email marketers. Even if you follow best practices, overactive spam filters can send your messages straight into digital … Read More

Marketing to Your Customer’s New Year Mindset

JJ TysonSeasonal MarketingLeave a Comment

Marketing to Your Customer's New Year Mindset

For many, New Year’s resolutions are an annual tradition. Domestically, almost half of the U.S. population participates in this annual goal setting. As a concept, the phenomenon brings a sense of inspiration and hope. However, this is certainly dampened when you realize how many resolutions are unsuccessful. Though New Year’s resolutioners tend to feel very determined in first weeks of … Read More

Three Ecommerce Trends to Know for 2019

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Three Ecommerce Trends to Know for 2019

In 2002, ecommerce consumers spent about $42 billion in the United States. For a brand-new industry, that figure seemed huge. Fast forward 16 years, online consumers spent over $500 billion in 2018. Ecommerce trends continue to advance, establishing winners and losers. Sites like Amazon and eBay have thrived, while some smaller businesses suffered disastrous losses. To keep you up to … Read More

The Research Behind Effective Email Send Times

JJ TysonEmail RemarketingLeave a Comment

Research Behind Effective Email Send Times

As marketing professionals, we are constantly looking for ways to increase engagement with our content. In the past, we’ve talked about the importance of CTAs, copy, graphics, and even frequency. One of the more controversial topics in the field however is timing, that is, what day(s) and time(s) result in higher open rates. So, when are effective email send times? … Read More

New Year, New Email Remarketing Strategy!

JJ TysonEmail RemarketingLeave a Comment

New Year, New Email Remarketing Strategy

Happy New Year! It’s officially 2019, and there’s never been a better time to be in ecommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. With that being said, ecommerce businesses will face bigger competition this year. It’s more important than ever to improve your email remarketing strategy. In “Looking … Read More

Looking Back at Your Annual Metrics

JJ TysonEcommerceLeave a Comment

Looking Back at Your Annual Metrics

After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate your annual metrics. In this blog, we’ll highlight several of the key measurements to pay attention to … Read More

Targeting the Last Minute Shopper

JJ TysonEcommerceLeave a Comment

Targeting the Last Minute Shopper

Targeting the Last Minute Shopper Shopping for gifts can be a difficult process, especially when you’re a last minute shopper. Shoppers can often feel a sense of hopelessness as they hurriedly search for suitable gifts. Plus, seeing more proactive friends and family finished with their holiday shopping can make them feel like a failure. If you’re a last minute shopper … Read More

Using Wishlists Beyond the Holidays

JJ TysonEcommerceLeave a Comment

Using Wishlists Beyond the Holidays

Many people think of wishlists as being applicable only on special occasions or holidays. Children make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. Many people don’t realize that wishlist strategies can be an effective ecommerce tool all year long. In ecommerce, … Read More