Integrating SMS Marketing with On-Site Engagement

JJ TysonLead CaptureLeave a Comment

Integrating SMS Marketing with On-Site Engagement

Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. As we discussed in “3 Ecommerce Trends to Know for 2019,” mobile marketing is more important than ever. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number … Read More

How to Take Your Emails from Serious to Seriously Engaging

JJ TysonRemarketingLeave a Comment

Seriously engaging emails

269 billion emails are sent every single day, with the average user receiving about 88 daily messages. It’s more important than ever to craft engaging emails. If your messages aren’t getting opened, try adding humor in emails. While it’s true that incentives and urgency can work wonders for a email campaign, a powerful marketing tool we often overlook is humor … Read More

How to Use Video in Your On-Site Engagement Strategy

JJ TysonEcommerceLeave a Comment

How to Use Video in Your On-Site Engagement Strategy

You’ve A/B tested your copy. Your graphics are top notch. Your calls-to-action are clear and well placed. Now you’re thinking to yourself, “Why should I do on-site video too?” On-site video has experienced a surge in popularity recently years, and for good reason. Research shows it increases customer engagement, trust, and overall sales, making it a fantastic option for ecommerce … Read More

Seasonal Marketing Ideas for Spring Holidays

JJ TysonSeasonal MarketingLeave a Comment

Seasonal Marketing Ideas for Spring Holidays

Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience. Something shared that people, regardless of background, live through together. One of the most powerful and lasting of these experiences … Read More

Spring Cleaning Your Outdated Content

JJ TysonEcommerceLeave a Comment

Spring Cleaning Outdated Content

Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More

Getting Customers to Hit Refresh with Lifecycle Campaigns

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Lifecycle Campaigns to Increase Conversions

Converting a returning customer is 5-10x more cost effective than converting a new one. Once a customer converts initially, retention becomes the name of the game. Lifecycle campaigns are an excellent way to re-engage customers who have previously bought from you. By leveraging information gathered from previous interactions, you can target them far more effectively than you could a brand-new … Read More

3 Benefits of Geographic Segmentation

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Geographic Segmentation Benefits

With consumers facing more choices than ever before, one-size-fits-all campaigns are becoming less viable every day. Your customers want to be engaged on a personal level, which is impossible without a clear understanding of them.   Segmentation helps companies organize their audience into smaller parts, allowing for more effective brand communication. While all marketing segmentation shares the same basic goal, there … Read More

Drake and the Psychology of Free Shipping

UpSellitEcommerce, Targeted TacticsLeave a Comment

Psychology Free Shipping

Drake’s love of Free Shipping may be the most instructive meme in the history of conversion rate optimization. Not that there’s really much competition, but still. At first, this meme just seems like a funny observation. But this online joke actually carries with it a great deal of insight into the irrationality of human behavior. And since ecommerce is all … Read More

Grow Your Customer List with Effective Lead Capture Strategies

JJ TysonLead CaptureLeave a Comment

Grow Your Customer List with Effective Lead Capture Strategies

Effective lead capture is the backbone of effective email remarketing. Without a well developed email list, it doesn’t matter how good your messaging is, you won’t be reaching people. That being said, the average person receives around 88 emails a day – and most folks aren’t clamoring to increase that number. Fortunately, there are several tried and true methods for … Read More