Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large. In a world where new ecommerce sites crop up every day, brand awareness allows you to separate yourself from the pack and generate more conversions. But … Read More
Case Study: Creating Value for Subscription Businesses
Incentive strategies have been a cornerstone of retail from the very beginning. Offering consumers a deal is a surefire way to increase sales and create customer value. However, optimizing an incentive strategy can be a difficult task. Incentives must be leveraged with care to avoid unnecessarily cutting into profit margins. Some retailers are hesitant to utilize incentive strategies. However, we … Read More
5 Sender Name Ideas to Increase Email Open Rates
The Importance of a Sender Name Sender names contribute greatly to the most influential metric in email marketing – open rates. Aside from the actual delivery of your message, the sender name and subject line have the biggest impact on open rates. And when open rates increase, your conversion rate will likely follow. Sender names are the first thing a … Read More
Drake and the Psychology of Free Shipping
Drake, he’s just like us and loves free shipping. The psychology of free shipping is perfectly depicted in the most accurate meme in the history of ecommerce. And admittedly, it resonated a little too much. The desire for free shipping can be explained by consumer psychology. First, let’s start with the why. Why Is Free Shipping Important? Companies, like Amazon, … Read More
UpSellit delivers turnkey integration with Pepperjam’s Ascend™ platform
UpSellit is excited to announce its new integrated partnership with Pepperjam’s Ascend™ platform. This partnership makes the turnkey integration of UpSellit’s managed conversion optimization possible for Ascend™ brands. What is Pepperjam? Pepperjam is a leading affiliate marketing technology and service provider that powers growth for marketers seeking a scaled alternative to their primary sales and marketing channels. Ascend™, Pepperjam’s cloud-based … Read More
Site Abandonment and How to Decrease it at Every Stage
Site abandonment has always presented a major challenge for online retailers. Although it would make sense for the abandonment rate to go down over time, research finds the exact opposite is true. In fact, between Q4 of 2018 and Q2 of 2019, overall conversion rates decreased from 3.23% to just 2.58% – a decrease of 20%. That places the worldwide … Read More
Improving Campaigns with UpSellit’s Q1 Webinar
UpSellit’s first ever webinar, “Leveraging Q1 Holidays to Create Ecommerce Strategies,” is now available to watch anytime. In this Q1 holiday overview, UpSellit emphasizes the importance of seasonal marketing in the ever-changing ecommerce space. Among the topics covered are: -Why seasonal marketing is more relevant than ever -How seasonal marketing can be used to enhance your campaigns -Examples of successful … Read More
Case Study: Converting Shoppers with Value-Based Messaging
Many brands utilize small incentives to give shoppers an extra push towards conversion. However, the question of how to best optimize incentives is the subject of much debate. Can targeted, value-based messaging be just as effective as a small incentive? Is there such a thing as an incentive that’s simply too small? These are the questions UpSellit had in mind … Read More
Leveraging 2020 Ecommerce Trends to Improve Strategies
Leveraging ecommerce trends to optimize your site is more vital than ever. As online retail continues to evolve, the ever-changing landscape presents new opportunities, as well as fresh challenges. First the positive: Online retail is poised for monumental growth in the new decade. Forecasters have predicted that annual ecommerce sales will hit $4.5 trillion by the end of 2021, 300% … Read More
Recover Lost Sales With Back in Stock Emails
Out of stock items cost retailers nearly $1 trillion ever year. Running out of a popular product can cost ecommerce sites hundreds, or even thousands of conversions. Fortunately, there is a simple solution to these situations that can mitigate stock issues: Back in stock emails. This solution has two parts. First, when a shopper encounters an out of stock item, … Read More