Cross-selling is a sales technique designed to increase Average Order Value (AOV). It’s very similar to the upsell, which we’ve discussed in a previous article. The similarities between cross-selling and upselling can lead to confusion. In fact, some people use the terms cross-sell and upsell interchangeably. Although this is understandable, this common mix-up muddles the usefulness of both strategies. Like … Read More
Brand Trust and the Keys to Building It
Building brand trust has become more important than ever before. Today’s companies handle a great deal of data, much of which is highly personal. With data leaks becoming a regular part of daily life, including Facebook’s recent high-profile flub, it’s become increasingly difficult to create a sense of trust among customers. Obviously, it’s in every company’s best interest to handle … Read More
4 Strategies That Reduce Mobile Abandonment
The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ⅓ of all ecommerce purchases. Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a … Read More
Using Behavior Based Marketing in Your Campaigns
Imagine this – you’re shopping on your favorite site, you add an item to your cart – but you get distracted and leave. Minutes later, you receive an email reminding you to complete your purchase. This is a classic example of Behavior Based Marketing. This kind of marketing is highly effective when engaging customers – and it’s taking ecommerce by … Read More
5 Subject Line Strategies That Will Increase Your Open Rates
A great subject line has the power to make or break your open rate. With users receiving upwards of 80 emails per day, businesses need solid subject line strategies to make their emails stand out from the crowd. Even though we’re taught not to judge a book by its cover, users will judge your email by its subject line. So … Read More
Best Practices for an Abandonment Email Strategy
While ecommerce has grown in the past decade, abandonment remains a major issue for online retailers. Case in point: 77% of all online shoppers abandoned their carts in 2017. For that reason, a well-executed abandonment email strategy is essential for any ecommerce business. Email remarketing is the process of contacting a lost lead and reintroducing them to the conversion … Read More
5 Steps to the Perfect Email Preheader
Email preheaders are often overlooked, but the right copy can significantly increase your open rate. Most email marketers focus solely on the subject line. It makes sense; it’s the most prominent message in the user’s inbox. However, the preheader valuable inbox real estate, and a perfect email preheader can make the difference between conversion and a deletion. Before we get … Read More
Understanding Bounce Rates and How to Improve Yours
What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving. Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. As you probably know, a “bounce” is when a visitor leaves your site after viewing only one page. It’s … Read More
4 Reasons SMS Marketing is More Popular Than Ever
SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down. Similarly to Facebook retargeting, SMS messaging leverages real-time personalization to enhance the customer experience. It allows companies to reach a broad … Read More
4 Ways to Capture Leads Without Offering an Incentive
High quality lead capture strategies are important. Why? Because having a customer’s email is powerful. But how do you capture leads without offering an incentive? A well-developed email list expands your customer base and is an incredible asset. It allows for effective remarketing, and builds customer loyalty. Best of all, you won’t have to spend a dime on placement. That’s … Read More