Why is a Fall Seasonal Marketing Strategy Important? Seasonal marketing is more important than ever before. A well crafted fall seasonal marketing strategy helps humanize your brand and connects you with customers in a more meaningful way. Seasonality affects everyone’s life, regardless of locale or demographic. It affects the clothes we wear, the food we eat, and how we spend our … Read More
Privacy Lockdown: California Consumer Privacy Act of 2018
Since the implementation of the EU’s General Data Protection Regulation (GDPR), data protection and privacy have been at the epicenter of ecommerce discussions for some time. And as of June 28th, 2018, that discussion is larger and louder than ever. California Consumer Privacy Act of 2018 On June 28th, 2018, California Governor Jerry Brown signed a bill that successfully passed … Read More
Using Personalization to Convert Social Media Shoppers
The Rapid Rise of Social Shopping Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook has 2.4 billion+ active monthly users, and Instagram is growing faster than ever. While organic posts and social media placements can be an effective way to drive traffic, converting … Read More
Social Proof Strategies and their Importance in Ecommerce
Defining Social Proof Social proof has become a hot topic in ecommerce, but what is it, exactly? Social proof is a sales tactic based on what researchers call “Informational Social Influence.” This psychological principle states that when people are unsure of how to act, they tend to imitate the behavior of others. For example, let’s say you’re getting pizza with … Read More
Increasing Average Order Value with Cross-Selling
Cross-selling is a sales technique designed to increase Average Order Value (AOV). It’s very similar to the upsell, which we’ve discussed in a previous article. The similarities between cross-selling and upselling can lead to confusion. In fact, some people use the terms cross-sell and upsell interchangeably. Although this is understandable, this common mix-up muddles the usefulness of both strategies. Like … Read More
Brand Trust and the Keys to Building It
Building brand trust has become more important than ever before. Today’s companies handle a great deal of data, much of which is highly personal. With data leaks becoming a regular part of daily life, including Facebook’s recent high-profile flub, it’s become increasingly difficult to create a sense of trust among customers. Obviously, it’s in every company’s best interest to handle … Read More
4 Strategies That Reduce Mobile Abandonment
The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ⅓ of all ecommerce purchases. Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a … Read More
Using Behavior Based Marketing in Your Campaigns
Imagine this – you’re shopping on your favorite site, you add an item to your cart – but you get distracted and leave. Minutes later, you receive an email reminding you to complete your purchase. This is a classic example of Behavior Based Marketing. This kind of marketing is highly effective when engaging customers – and it’s taking ecommerce by … Read More
5 Subject Line Strategies That Will Increase Your Open Rates
A great subject line has the power to make or break your open rate. With users receiving upwards of 80 emails per day, businesses need solid subject line strategies to make their emails stand out from the crowd. Even though we’re taught not to judge a book by its cover, users will judge your email by its subject line. So … Read More
Best Practices for an Abandonment Email Strategy
While ecommerce has grown in the past decade, abandonment remains a major issue for online retailers. Case in point: 77% of all online shoppers abandoned their carts in 2017. For that reason, a well-executed abandonment email strategy is essential for any ecommerce business. Email remarketing is the process of contacting a lost lead and reintroducing them to the conversion … Read More