Why is it Important to Grow Your List? In ecommerce, we talk a lot about how to grow your email list. It’s possible you’ve wondered at some point: “Is my email list really that important?” “Shouldn’t I be focusing on conversions instead of leads?” Although generating conversions will always be your main goal, leads pave the way for conversions and … Read More
UpSellit Announces Integration with Rakuten Advertising
UpSellit is pleased to announce its new SPI integration with Rakuten Advertising. Very few partners are given this opportunity, and we’re excited to further our relationship with one of the most distinguished names in Affiliate. Read on to find out more about the SPI integration partnership and what this means for Rakuten Advertising brands. What is Rakuten Advertising? Rakuten Advertising … Read More
4 Ways to Capture Leads Without Offering an Incentive
Effectively capturing new-to-file leads is one of the most important aspects of growing an ecommerce business. However, while incentive strategies are frequently used to collect leads, they’re not always the most cost-effective way to expand your list. That’s why it’s important to have strategies in place that allow you to capture leads without incentives. Why is Lead Capture So Important? … Read More
7 On-Site Optimizations that Maximize Affiliate Traffic Performance
Affiliate programs are an integral part of the success for many top performers in ecommerce. Every day, new partners join affiliate networks to increase traffic volume and push their brand forward. However, in order to improve affiliate program performance, it’s often necessary shift focus from gaining traffic to converting traffic. Improve Affiliate Program Performance with On-Site Optimization While affiliate marketing … Read More
The Research Behind Effective Email Send Times
If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” for optimizing opens and click-throughs. However, results from studies have … Read More
Case Study: Scale Your Affiliate Program with Targeted Incentives
Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program. The partnership between UpSellit and Advertise Purple, a leading Affiliate Marketing Agency, has helped numerous clients achieve greater success and thrive, even in uncertain times. To highlight the success of our partnership and demonstrate the efficacy of UpSellit’s solutions, our agencies came together … Read More
4 Types of Market Segmentation to Enhance Campaign Performance
What is Market Segmentation? Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. In ecommerce, creating customer segments makes it easier to speak to the needs of your shoppers, leading to greater personalization and increased conversions. Why is Segmentation Important? Like any form of communication, effective marketing relies upon building … Read More
UpSellit Partner Spotlight featuring Everflow
Since 2015, affiliate marketing revenues have increased by 10% year-over-year; experts expect this trend to continue until at least 2021. In the midst of this growth, it’s becoming increasingly crucial for Performance Marketers and Affiliate Managers to effectively track true incremental lift and value of affiliate relationships. Enter Everflow, a platform developed to address the complex needs of Performance Marketers … Read More
How to Nurture and Engage Shoppers with SMS Marketing
A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing. 70% of consumers report having positive feelings towards the medium, and 64% say marketers should use SMS more than they currently do. Of course, while SMS marketing shares … Read More
5 Steps to the Perfect Email Preheader
When we discuss optimizing email marketing, we often turn our attention to subject lines rather than email preheaders. While they’re often overlooked, preheaders are a valuable tool. They provide additional space to effectively communicate why users should engage with your email. Though subject lines are often the first to grab a user’s attention, the preheader can create a perfect one-two punch … Read More