UpSellit’s first ever webinar, “Leveraging Q1 Holidays to Create Ecommerce Strategies,” is now available to watch anytime. In this Q1 holiday overview, UpSellit emphasizes the importance of seasonal marketing in the ever-changing ecommerce space. Among the topics covered are: -Why seasonal marketing is more relevant than ever -How seasonal marketing can be used to enhance your campaigns -Examples of successful … Read More
Case Study: Converting Shoppers with Value-Based Messaging
Many brands utilize small incentives to give shoppers an extra push towards conversion. However, the question of how to best optimize incentives is the subject of much debate. Can targeted, value-based messaging be just as effective as a small incentive? Is there such a thing as an incentive that’s simply too small? These are the questions UpSellit had in mind … Read More
Leveraging 2020 Ecommerce Trends to Improve Strategies
Leveraging ecommerce trends to optimize your site is more vital than ever. As online retail continues to evolve, the ever-changing landscape presents new opportunities, as well as fresh challenges. First the positive: Online retail is poised for monumental growth in the new decade. Forecasters have predicted that annual ecommerce sales will hit $4.5 trillion by the end of 2021, 300% … Read More
Recover Lost Sales With Back in Stock Emails
Out of stock items cost retailers nearly $1 trillion ever year. Running out of a popular product can cost ecommerce sites hundreds, or even thousands of conversions. Fortunately, there is a simple solution to these situations that can mitigate stock issues: Back in stock emails. This solution has two parts. First, when a shopper encounters an out of stock item, … Read More
Boosting Sales with a Tiered Coupon Strategy
Do larger incentives always lead to more conversions? That’s the question we explore in UpSellit’s new case study, “Golden Opportunities: Increasing Conversions 5% With Tiered Incentives”. As you probably know, incentives are a tried and true way of engaging abandoning shoppers. That being said, settling on an optimized incentive often proves challenging. As with any retailer, you want to find … Read More
4 Reasons Advanced Product Recommendations Mean More Revenue
Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and average order value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one of the best options is a product recommendation engine. A product … Read More
How to Combat Price Sensitivity Using Price Drop Alerts
In ecommerce, we know that people abandon for a variety of reasons. Some consumers become distracted, some are chronic window shoppers, and some just don’t want to pay for shipping. However, one of the most common reasons for abandonment is perhaps the simplest: price sensitivity. Price sensitivity is friction to conversion that results from concerns about a product’s price. While … Read More
Everything You Need to Know About GDPR and Brexit
*Updated October 31, 2019 – Brexit will take effect on January 31, 2020* How Did We Get Here? In June of 2016, the people of Great Britain voted to leave the European Union. “Brexit” as it’s come to be known, is scheduled to take effect on October 31, 2019. While it was initially thought a formal withdrawal agreement would be negotiated, … Read More
Ways to Build a Successful Fall Marketing Strategy
Why is a Fall Seasonal Marketing Strategy Important? Seasonal marketing is more important than ever before. A well crafted fall seasonal marketing strategy helps humanize your brand and connects you with customers in a more meaningful way. Seasonality affects everyone’s life, regardless of locale or demographic. It affects the clothes we wear, the food we eat, and how we spend our … Read More
Privacy Lockdown: California Consumer Privacy Act of 2018
Since the implementation of the EU’s General Data Protection Regulation (GDPR), data protection and privacy have been at the epicenter of ecommerce discussions for some time. And as of June 28th, 2018, that discussion is larger and louder than ever. California Consumer Privacy Act of 2018 On June 28th, 2018, California Governor Jerry Brown signed a bill that successfully passed … Read More