For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy … Read More
How to keep competitors from stealing your sales.
Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you have to build it. And if you’re not building loyalty, your website may be taking … Read More
10% off: A Retrospective.
We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse … Read More
Drake, and the psychology of Free Shipping.
Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. What at first blush seems like a fun observation that all shoppers get intuitively actually packs a ton of insight into the irrational behaviors of human beings—insight you can put to your advantage with your online sales. To unpack the joke, … Read More
Domino chain reactions: How little nudges become big sales.
Scientists have measured the power of a falling domino, which, turns out, can knock over a domino 1.5 times its size. That means a two-inch tall domino can start a chain reaction that knocks over an adult human with just nine dominos. The moral? All hail the little nudge. People who visit your website may just be window shopping. They … Read More
How to Read the Tells of an Invisible Customer
We’ve all seen the movie scene where two poker players face off in a winner-take-all hand, and the villain is done in by a cinematic “tell” that reveals his cards are weak. Maybe it’s a blink, a twitch, or a tic. The hero spots it, knows the villain is bluffing, and wins the day. That’s not how real poker works. … Read More
Musts for a Mobile Site
Mobile sites come with their own unique set of requirements, and with more people than ever relying on their mobile phones to surf the web, it is incredibly important that you are optimizing your sites for mobile use. To get started, here are the top three things every mobile site must have: Fast Loading Time Mobile phones often load … Read More
Why Your E-Commerce Site Needs Live Chat
A positive customer experience is one of the hallmarks of a company’s long-term success. One of the keys to providing an exceptional customer experience is giving customers the ability to speak with your company directly when they have questions, comments, or concerns. For e-commerce sites — which are typically known for being streamlined, it might not be feasible to … Read More
Crafting a Promotional Email That Converts
What are the essential elements of a great promotional email? An attention-grabbing introduction? A clearly stated message? Artful content delivery? Of course, the ideal email would emphasize all of these goals. But the road to the perfect email creation is fraught with obstacles, twists, and turns. Although each business requires different email approaches, certain marketing and composition techniques … Read More
3 Questions to Optimize Your A/B Tests
Knowledge is power, especially in modern marketing. The more you know about your customers, the easier it is to bring them in, which is why quality A/B testing is essential. To make the most of your A/B tests, make sure you can answer ‘yes’ to these 3 questions: Checkpoint 1: Do You Have A Hypothesis? Never begin a test … Read More