Lead capture is the backbone of effective email remarketing. Without a well developed email list, it doesn’t matter how good your messaging is; you won’t be reaching people. That being said, the average person receives around 88 emails a day – and most folks aren’t clamoring to increase that number. Fortunately, there are several tried and true methods for expanding … Read More
Feeling Lucky? Using Gamification to get Customers Involved
Let’s Play a Game! The ecommerce world has been abuzz recently with talks about gamification. It seems every guru in the business is proclaiming gamification “the new frontier,” and a “game changer.” This leads us to the point of today’s article. Although gamification is often presented as a new idea, it’s actually a very old (and effective) sales tool. As … Read More
The 5 Types of Online Shoppers You Need to Understand
Online shopping has literally changed the way people do business. Customers around the world can shop for nearly anything from nearly anywhere. Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible in the past. For example, comparison shopping used to require hours of time and driving … Read More
3 Ways to Increase Customer Loyalty
Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate. That’s right; in spite of the brand’s controversies, premium price tag, and unpopular design choices, almost all Apple users come back for more. Research shows that it is 5 times more cost-effective to convert a … Read More
Reasons to Include Valentine’s Day in Your Sales and Marketing Strategies
Hearts of Gold After the frigid lull of January, the romantic warmth of Valentine’s Day offers a welcome respite from the cold. Although it was initially a day of remembrance for a Catholic martyr (or two…), Valentine’s day is now a mostly secular celebration of love. As traditions of gift giving have expanded over the years, so has the holiday’s … Read More
8 Spam Words to Remove From Your Emails
Spam filters have come a long way since the early days of email. Once a relatively spotty service, email security has beefed up considerably over the past few years. While this is generally a good thing, it can spell trouble for legitimate email marketers. Even if you follow best practices, overactive spam filters can send your messages straight into digital … Read More
Marketing To Your Customer’s New Year Mindset
Ah, the New Year’s Resolution. For many an annual tradition, goals can range from improving health to knocking items off a bucket list. The idea of making resolutions at the beginning of the year is popular around the world, with its roots in ancient Babylon. Although international statistics were not available, domestically, about half of the U.S. population participates in … Read More
Three Ecommerce Trends to Know for 2019
In 2002, ecommerce consumers spent about $42 billion in the United States. For a brand new industry like e-retail, that figure seemed huge. Fast forward 16 years, and the numbers seem almost impossibly large. In 2018, online consumers spent over $500 billion. That’s higher than the total GDP of many countries. But in the midst of this boom, ecommerce has … Read More
The Research Behind Effective Email Send Times
As marketing professionals, we are constantly looking for ways to increase engagement with our content. In the past, we’ve talked about the importance of CTAs, copy, graphics, and even frequency. One of the more controversial topics in the field however is timing, that is, what day(s) and time(s) result in higher open rates. What Does Research Say? There has been … Read More
New Year, New Strategy!
Happy New Year! It’s officially 2019, and there’s never been a better time to be in eCommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. That being said, every eCommerce company faces challenges this year. Competition from Amazon and other major sites means that online retailers need to run a … Read More