One-to-One Marketing: Understanding its Role in Ecommerce 

Amanda AmoreEcommerce, Site Optimization

One-to-One Marketing: Understanding its Role in Ecommerce

Imagine having a personal shopper who can pull the items that best suit you, share special offers, and even hold your selections until you’re ready to make a purchase. Now, imagine that you could have that personalized experience at any time and in any place. That’s one-to-one-marketing. To break it down, one-to-one-marketing is the implementation of personalized interactions with customers … Read More

5 Ways Home & Decor Brands can Optimize the Shopping Experience

Amanda AmoreEcommerce, Site Optimization

5 Ways Home & Decor Brands can Optimize the Shopping Experience

Modern homes function as multipurpose spaces. This gives home and decor retailers a golden opportunity to maximize online revenue. Traditionally, homes were simply a place to eat and sleep. Today, a home can also be an office, classroom, fitness space, and entertainment hub. With shoppers continuing to dress every part of their home, it’s more important than ever to optimize … Read More

Emerging Affiliate Marketing Trends in the New Year

Kristen IndiharAffiliate Marketing

Emerging Affiliate Marketing Trends in the New Year

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista, affiliate marketing spend in the US is projected to reach $8.2 billion in 2022, which is up by $5.4 billion compared to 2017. … Read More

8 On-Site Strategies To Grow Your Email List

UpSellitLead Capture

Title card for 8 On Site Strategies to Grow Your Email List

The Importance of Growing Your Ecommerce Email List Although generating conversions will always be a main goal, leads are a crucial part of building brand awareness while paving the way for future conversions down the road. With over 4 billion email users worldwide, 60% of consumers report making a purchase after receiving a promotional email. Furthermore, 95% of consumers check their … Read More

How B2B Brands can Leverage Conversion Rate Optimization

Kristen IndiharSite Optimization

How B2B Brands Can Leverage Conversion Rate Optimization

If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. Conversion rate optimization (CRO) moves shoppers to complete a desired action, but the action can be more than getting visitors to add to their shopping cart. B2B brands … Read More

Best Practices for an Abandonment Email Strategy

Amanda AmoreRemarketing

Best Practices for an Abandonment Email Strategy

It can be frustrating when a customer makes it all the way to the final stages of the shopper journey, only to abandon their cart. Luckily, with the right abandonment email strategy, you can win shoppers back and recover those otherwise lost sales. What is an Abandoned Cart Email? Let’s start with the basics. An abandoned cart email is exactly … Read More

How Beauty Brands Can Boost New Customer Acquisition

Amanda AmoreEcommerce, Site Optimization

How Beauty Brands Can Boost New Customer Acquisition

New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. The Challenge of a Highly Saturated Marketplace  The beauty industry is rooted in how a product interacts with the user’s senses. Through a digital experience, shoppers can’t see, feel, or … Read More

UpSellit Awarded “Best Use of Data” at 2021 International Performance Marketing Awards

Kristen IndiharUncategorized

UpSellit Awarded Best Use of Data at 2021 International Performance Marketing Awards

UpSellit won the 2021 International Performance Marketing Awards for Best Use of Data! We are incredibly honored to receive this award and are grateful for the dedication our team has shown to earn this recognition. What are the IPMAs? The International Performance Marketing Awards – or IPMAs – recognize companies, campaigns, and individuals who’ve excelled in the performance marketing industry across the globe. … Read More