It can be frustrating when a customer makes it all the way to the final stages of the shopper journey, only to abandon their cart. Luckily, with the right abandonment email strategy, you can win shoppers back and recover those otherwise lost sales. What is an Abandoned Cart Email? Let’s start with the basics. An abandoned cart email is exactly … Read More
How Beauty Brands Can Boost New Customer Acquisition
New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. The Challenge of a Highly Saturated Marketplace The beauty industry is rooted in how a product interacts with the user’s senses. Through a digital experience, shoppers can’t see, feel, or … Read More
UpSellit Awarded “Best Use of Data” at 2021 International Performance Marketing Awards
UpSellit won the 2021 International Performance Marketing Awards for Best Use of Data! We are incredibly honored to receive this award and are grateful for the dedication our team has shown to earn this recognition. What are the IPMAs? The International Performance Marketing Awards – or IPMAs – recognize companies, campaigns, and individuals who’ve excelled in the performance marketing industry across the globe. … Read More
4 Ways Affiliate Marketers Can Prepare for the Holiday Shopping Season
If you’re an affiliate marketer, it’s easy to get overwhelmed with preparing for the holiday season. To ensure you enjoy the magic of the season, we created a cheat sheet on how to adjust your marketing strategy for the rest of the year. We promise by the end you’ll be in the holiday spirit and out of the holiday stress. … Read More
UpSellit Awarded “Best Use of Data-Driven Marketing” at 2021 Rakuten Advertising Golden Link Awards
UpSellit won the 2021 Rakuten Advertising Golden Link Award for Best Use of Data-Driven Marketing! It’s an achievement we don’t take for granted, and we’re honored to be recognized by industry leaders in performance marketing. What are the Golden Link Awards? The Rakuten Advertising Golden Link Awards recognize publishers, advertisers, and agencies across the United States. The awards are a … Read More
The Research Behind Effective Email Send Times
If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” for optimizing opens and click-throughs. However, results from studies have … Read More
Optimizing the Affiliate Marketing Sales Funnel
If you’re in the world of marketing or sales, you’re probably familiar with the word “funnel.” The traditional sales funnel, also known as the buyer’s journey, describes moving a potential customer through a set of stages to complete a desired action – the goal usually being a sale. Brands use this conversion funnel as a visual road map to create … Read More
How to Increase Online Bookings Amidst Revenge Travel
Cooped up, fed up, and ready to get out into the world. That’s the mindset of many revenge travelers as they make plans for their long-awaited next adventures. Here’s how the travel industry can make the most of this new phenomenon. What is Revenge Travel? Stifled wanderlust mixed with a cautious optimism about the prospect of traveling has led to … Read More
Affiliate Marketing 101: Overview of Affiliates & Technology Partners
Affiliate marketing has been on the rise over the last five years, and we don’t see that changing anytime soon. According to Media Kix, an estimated 80% of brands have affiliate programs, and affiliate marketing spending will continue to grow over 10% in the upcoming years. What is Affiliate Marketing? Affiliate marketing is defined as promoting a retailer’s product or … Read More
UpSellit Named 2021 Fastest Growing Private Company by Inc. 5000
UpSellit has been recognized as a 2021 Inc. Fastest Growing Private Company! This is our fourth time earning recognition on the Inc. 5000 list. Each year, Inc. features private companies with proven track records. At UpSellit, we are incredibly grateful to our team for the hard work and dedication to success that continues to accelerate growth and earn such incredible … Read More