What is Market Segmentation? Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. In ecommerce, creating customer segments makes it easier to speak to the needs of your shoppers, leading to greater personalization and increased conversions. Why is Segmentation Important? Like any form of communication, effective marketing relies upon building … Read More
UpSellit Partner Spotlight featuring Everflow
Since 2015, affiliate marketing revenues have increased by 10% year-over-year; experts expect this trend to continue until at least 2021. In the midst of this growth, it’s becoming increasingly crucial for Performance Marketers and Affiliate Managers to effectively track true incremental lift and value of affiliate relationships. Enter Everflow, a platform developed to address the complex needs of Performance Marketers … Read More
How to Nurture and Engage Shoppers with SMS Marketing
A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing. 70% of consumers report having positive feelings towards the medium, and 64% say marketers should use SMS more than they currently do. Of course, while SMS marketing shares … Read More
5 Steps to the Perfect Email Preheader
When we discuss optimizing email marketing, we often turn our attention to subject lines rather than email preheaders. While they’re often overlooked, preheaders are a valuable tool. They provide additional space to effectively communicate why users should engage with your email. Though subject lines are often the first to grab a user’s attention, the preheader can create a perfect one-two punch … Read More
Email Personalization Strategies to Boost Online Sales
Personalization is one of the most important aspects of an effective email remarketing campaign. Personalized subject lines, body content, and calls to action are proven to increase open and click through rates. But what makes personalization so powerful? Why is Email Personalization Important? It Builds a Relationship Marketing emails have a reputation for seeming dull and generic. Personalized messaging enhances … Read More
The Art of Upselling: How to Get Customers to Buy More
What is an Upsell? Few sales techniques are as universal and effective as upselling. For the uninitiated, the definition of upselling is offering an upgraded, premium, or improved version of a product or service to increase the value of a purchase. Upselling exists because customers will often pick the least expensive version of whatever they’re buying. In general, consumers will … Read More
7 Simple Strategies to Reduce Shopping Cart Abandonment
What is Shopping Cart Abandonment? In ecommerce, the term abandonment refers to when a shopper leaves a webpage without completing the desired action. One of the most prevalent types of abandonment is shopping cart abandonment, which refers to users who create a virtual shopping cart, but leave before completing their order. High cart abandonment rates have historically presented a major … Read More
Ecommerce Strategies to Overcome COVID-19
The impact of COVID-19 on retail has been sudden and fierce. While portions of ecommerce are experiencing success in the midst of social distancing, others are facing significant unforeseen challenges. As online retailers try to retain a sense of normalcy during a time that’s anything but, we must ask ourselves, “how can marketing adapt?” How can brands stay relevant during … Read More
How to Increase Brand Awareness in a Competitive Landscape
Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large. In a world where new ecommerce sites crop up every day, brand awareness allows you to separate yourself from the pack and generate more conversions. But … Read More
Case Study: Creating Value for Subscription Businesses
Incentive strategies have been a cornerstone of retail from the very beginning. Offering consumers a deal is a surefire way to increase sales and create customer value. However, optimizing an incentive strategy can be a difficult task. Incentives must be leveraged with care to avoid unnecessarily cutting into profit margins. Some retailers are hesitant to utilize incentive strategies. However, we … Read More