Some people love a good scare. One place no one wants to be scared is your website’s home page. On-entry strategies seem like a great idea. Until they take over an entire screen upon arrival.
On-entry strategies almost always require the user to interact with them in some way. Ideally, that would mean that the user’s email is captured. But if the customer doesn’t even know whether your site sells what they are looking for, why would they bother entering their information? Instead, they’ll probably just go back to their Google search and pick the next site down.
On-entry strategies are an effective way to build your email remarketing list, but that list isn’t going to grow if you are using ineffective strategies. Make sure to avoid the following on-entry tactics.
On-Entry Strategies to Avoid
“Get Updates on New Arrivals”
“Sign in to Access”
“Sign up for our Newsletter!”
Real World Parallels
On the easy-going, less obtrusive side, we have tactics like those used by the Salvation Army around the holidays. Generally speaking, a fundraiser stands in front of a store with a large kettle, ringing a bell. Shoppers know that the representative is there, and often feel low pressure to contribute to the organization.
What we in digital marketing refer to as “on-entry marketing” would be considered “harassment” in the real world.
How to Effectively Use On-Entry Strategies
If you use on-entry strategies, there’s no need to change your requests for information. Simply adjust the launch parameters so that customers can explore the website a bit more before being asked to enter their information.
If they leave without going beyond the homepage, it is unlikely they would have wanted to receive your marketing emails regardless. If you’re unsure of whether your strategy is effective, you can
By re-focusing efforts on already engaged customers, your site will not only collect more information; the information collected will be far more valuable.
Looking for More Ways to Increase Your Conversions?
Check out UpSellit’s 27 Attributes of an Effective Email. This in-depth guide covers the ins-and-outs of crafting the perfect remarketing email. It’s a great resource and it’s totally free! Download it today and start writing awesome emails that convert.