Each time a user leaves your website, you lose an opportunity. But what if you could detect when they’re about to leave? Imagine all the ways that you could leverage those crucial last few seconds before they abandon.
That’s where UpSellit’s patented Mobile Exit Detect comes in. With 59% of global website traffic coming from mobile devices, it’s essential to cater to your mobile website visitors to increase revenue for your brand.
What is Mobile Exit Detect?
Exit detect monitors user behavior to determine when a user is about to leave your website, while mobile exit detect focuses specifically on mobile users. Mobile sales are expected to reach $728.3 billion by 2025 and account for 44% of total ecommerce sales in the US alone, so it’s important to identify digital marketing strategies specifically for these users.
When it comes to mobile, traditional abandonment detection strategies won’t work because they rely on tracking mouse movements to determine when a visitor is about to leave.
UpSellit’s patented Mobile Exit Detect identifies the difference between clicking or scrolling to change pages compared to truly abandoning a website. This intelligent technology allows online retailers to steer a mobile user’s experience to ultimately increase conversions and decrease your bounce rate.
How Mobile Optimized Exit Detect Helps Merchants
The average shopping cart abandonment rate is 70%, meaning your brand needs a strategy to turn mobile abandonment into opportunity. Think of UpSellit’s Mobile Exit Detect as a safety net. It catches mobile users who attempt to abandon, offers them unique ways to better their experience, and gives merchants the chance to capitalize on those crucial moments.
Whether you’re incentivizing the shopper to stay and continue their journey or prompting them to provide their contact information to continue the conversation later, no mobile marketing strategy is complete without Mobile Exit Detect technology.
Ways to Use Mobile Exit Detect
There is a variety of abandonment strategies that can be implemented with Mobile Exit Detect. These strategies can be tested and combined to suit the unique needs of your business.
- Offer personalized messaging and incentives: Encourage shoppers to stay with unique messaging and incentives such as discounts, free shipping, and more.
- Save customers’ carts: Recover conversions by giving shoppers the option to save their progress for later. This creates a convenient path to purchase for those who may be casually shopping on the go.
- Grow your email list: Turn visitors into subscribers by launching sign up messaging on shoppers who have demonstrated an interest in your business.
- Recommend products: Recover otherwise lost sales and give shoppers the opportunity to leave satisfied with their purchase by recommending products that your customers will love.
Best Practices for Mobile Campaigns
When creating mobile exit campaigns, it’s important to consider best practices for mobile designs that will impact the unique customer journey.
Consider limiting form fields to avoid data-input fatigue. Adding CTA buttons can increase clicks by 45 percent, but keep in mind it should be larger than desktop as it will likely be clicked with a user’s thumb. Lastly, each exit lightbox should follow design best practices for mobile-friendly conversion strategies to ensure a seamless user experience.
UpSellit’s Mobile Exit Detect fills an important gap in conversion strategies by preventing leads from slipping away. With this intelligent technology in place, a variety of customizable campaigns can be implemented to help you recover online revenue and pave the way for lifelong customers.
Ready to Learn for Yourself?
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