Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. Not to mention common mistakes to avoid. A simple aspect of these campaigns that many campaigns work with are coupon codes. I’ll assume you have a basic understanding of coupon codes: a keyword or series of characters that … Read More
Drake and the Psychology of Free Shipping
Drake’s love of Free Shipping may be the most instructive meme in the history of conversion rate optimization. Not that there’s really much competition, but still. At first, this meme just seems like a funny observation. But this online joke actually carries with it a great deal of insight into the irrationality of human behavior. And since ecommerce is all … Read More
The Art of Upselling
Few sales techniques are as universal and effective as upselling. Upselling is used to get a customer to spend more by buying an upgraded version of what’s being purchased. Upselling exist because customers will often pick the cheapest version of whatever they’re buying. They need to see a direct benefit to paying more. It is a salesperson’s job to make … Read More
The Most Common Coupon Strategy Mistakes (And How to Avoid Them)
Coupon strategies can seem like a magic bullet when it comes to boosting sales, except when common coupon strategy mistakes are made. Without careful planning, discounts can ultimately hurt more than help. To help you avoid such issues, we’ve highlighted the three most common coupon strategy mistakes retailers make when implementing an incentive strategy. One-Size-Fits-All Discounts When creating an incentive, … Read More
On-Entry Strategies and Why They Scare Customers Away
Some people love a good scare. One place no one wants to be scared is your website’s home page. On-entry strategies seem like a great idea. Until they take over an entire screen upon arrival. On-entry strategies almost always require the user to interact with them in some way. Ideally, that would mean that the user’s email is captured. But … Read More
3 Creative Ways to Sell without Incentives
It seems impossible to sell without incentives, but we promise you it’s not. There are several incentive strategy alternatives that online retailers can implement without impacting profit per product. Giving customers a discount can be a great way to attract their attention. If you operate on low profit margins, you probably find yourself losing money rather than making it. Today … Read More
The Secrets of a Successful Coupon Strategy
Implementing a successful coupon code strategy is a smart, simple way to keep your customers buying and your business thriving. With 24/7 access to any product, anytime, anywhere, it’s easy for your business to get overlooked. A coupon code strategy could be the fix. As long as it’s well thought out and put into action properly. Why coupon codes? While … Read More