What is an Upsell? Few sales techniques are as universal and effective as upselling. For the uninitiated, the definition of upselling is offering an upgraded, premium, or improved version of a product or service to increase the value of a purchase. Upselling exists because customers will often pick the least expensive version of whatever they’re buying. In general, consumers will … Read More
Drake and the Psychology of Free Shipping
Drake, he’s just like us and loves free shipping. The psychology of free shipping is perfectly depicted in the most accurate meme in the history of ecommerce. And admittedly, it resonated a little too much. The desire for free shipping can be explained by consumer psychology. First, let’s start with the why. Why Is Free Shipping Important? Companies like Amazon … Read More
Case Study: Converting Shoppers with Value-Based Messaging
Many brands utilize small incentives to give shoppers an extra push towards conversion. However, the question of how to best optimize incentives is the subject of much debate. Can targeted, value-based messaging be just as effective as a small incentive? Is there such a thing as an incentive that’s simply too small? These are the questions UpSellit had in mind … Read More
Why Unique Coupon Codes Are Important
Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. Not to mention common mistakes to avoid. A simple aspect of these campaigns that many campaigns work with are coupon codes. I’ll assume you have a basic understanding of coupon codes: a keyword or series of characters that … Read More
The Most Common Coupon Strategy Mistakes (And How to Avoid Them)
Coupon strategies can seem like a magic bullet when it comes to boosting sales, except when common coupon strategy mistakes are made. Without careful planning, discounts can ultimately hurt more than help. To help you avoid such issues, we’ve highlighted the three most common coupon strategy mistakes retailers make when implementing an incentive strategy. One-Size-Fits-All Discounts When creating an incentive, … Read More
On-Entry Strategies and Why They Scare Customers Away
Some people love a good scare. One place no one wants to be scared is your website’s home page. On-entry strategies seem like a great idea. Until they take over an entire screen upon arrival. On-entry strategies almost always require the user to interact with them in some way. Ideally, that would mean that the user’s email is captured. But … Read More
3 Creative Ways to Sell without Incentives
It seems impossible to sell without incentives, but we promise you it’s not. There are several incentive strategy alternatives that online retailers can implement without impacting profit per product. Giving customers a discount can be a great way to attract their attention. If you operate on low profit margins, you probably find yourself losing money rather than making it. Today … Read More
The Secrets of a Successful Coupon Strategy
Implementing a successful coupon code strategy is a smart, simple way to keep your customers buying and your business thriving. With 24/7 access to any product, anytime, anywhere, it’s easy for your business to get overlooked. A coupon code strategy could be the fix. As long as it’s well thought out and put into action properly. Why coupon codes? While … Read More