Increasing Average Order Value with Cross-Selling

JJ TysonEcommerce, Site Optimization

Increasing Average Order Value with Cross-Selling

In the world of e-commerce, the challenge many brands face is how to get the most value out of each shopper who visits their site. We measure this in terms of average order value (AOV), or the average amount each customer spends. If we can increase AOV, we can increase revenue overall, but how can we convince shoppers to buy … Read More

7 Strategies to Convert Comparison Shopping Consumers

Anthony VillegasSite Optimization

7 Strategies to Convert Comparison Shopping Consumers

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it. What is Comparison Shopping? As its name suggests, comparison shopping is what takes place when … Read More

Ecommerce Strategies to Overcome COVID-19

JJ TysonEcommerce, Site Optimization

Title card for "Ecommerce Strategies to Overcome COVID-19

The impact of COVID-19 on retail has been sudden and fierce. While portions of ecommerce are experiencing success in the midst of social distancing, others are facing significant unforeseen challenges.  As online retailers try to retain a sense of normalcy during a time that’s anything but, we must ask ourselves, “how can marketing adapt?” How can brands stay relevant during … Read More

Site Abandonment and How to Decrease it at Every Stage

JJ TysonEcommerce, Site Optimization

How to Decrease Site Abandonment

Site abandonment has always presented a major challenge for online retailers. Although it would make sense for the abandonment rate to go down over time, research finds the exact opposite is true.  In fact, between Q4 of 2018 and Q2 of 2019, overall conversion rates decreased from 3.23% to just 2.58% – a decrease of 20%. That places the worldwide … Read More

Case Study: Converting Shoppers with Value-Based Messaging

JJ TysonSite Optimization, Targeted Tactics

Title card for "Converting shoppers with Value Based Messaging"

Many brands utilize small incentives to give shoppers an extra push towards conversion. However, the question of how to best optimize incentives is the subject of much debate. Can targeted, value-based messaging be just as effective as a small incentive? Is there such a thing as an incentive that’s simply too small?  These are the questions UpSellit had in mind … Read More

Leveraging 2020 Ecommerce Trends to Improve Strategies

JJ TysonEcommerce, Site Optimization

Leveraging 2020 Ecommerce Trends to Improve Strategies

Leveraging ecommerce trends to optimize your site is more vital than ever. As online retail continues to evolve, the ever-changing landscape presents new opportunities, as well as fresh challenges. First the positive: Online retail is poised for monumental growth in the new decade. Forecasters have predicted that annual ecommerce sales will hit $4.5 trillion by the end of 2021, 300% … Read More

4 Reasons Advanced Product Recommendations Mean More Revenue

JJ TysonEcommerce, Site Optimization

4 Reasons Advanced Product Recommendations Mean More Revenue title card

Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and average order value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one of the best options is a product recommendation engine.  A product … Read More