9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

Kristen IndiharEcommerce, Site Optimization

9 Marketing Strategies for Black Friday Cyber Monday BFCM

From single-day doorbusters to multiple weeks of online promotions, Black Friday has flourished into an online shopping phenomenon.  In 2021, consumers spent $10.7 billion on Cyber Monday, making it the biggest online shopping day of the year. Although this was 1.4% less than 2020, ecommerce sales rose an estimated 45% compared to 2019. For every day of Cyber 5, people … Read More

How Online Businesses Can Get Started with Conversion Rate Optimization

Amanda AmoreEcommerce, Site Optimization

What is Conversion Rate Optimization? We’ve all heard the term Conversion Rate Optimization (or, simply, CRO) — but what does it actually mean? CRO refers to the process of positioning your website (aka optimizing it) to improve the chances of visitors taking the desired actions on it (aka conversions). Even more simply put? Conversion optimization means setting up your website … Read More

Conversion Optimization: Optimizing Your Homepage

Amanda AmoreSite Optimization

Conversion Optimization Optimizing Your Homepage

Conversion optimization is the name of the ecommerce game. And optimizing your website begins with optimizing your homepage. Why? Because an optimized homepage means a lower bounce rate, a better user experience, and ultimately, increased conversions. Your homepage is the face of your website. It introduces every other web page. Within a few brief seconds of visiting your homepage, users … Read More

5 Strategies to Convert Price Sensitive Shoppers

Amanda AmoreEcommerce, Site Optimization

5 Strategies to Convert Price Sensitive Shoppers

Are you wondering how you can win over shoppers with tight purse strings? You’re not alone! Price sensitivity is a complex phenomenon that varies from person to person and is influenced by a variety of factors. Luckily, there are some excellent strategies that you can employ to convert price sensitive shoppers. Let’s take a closer look at what price sensitivity … Read More

One-to-One Marketing: Understanding its Role in Ecommerce 

Amanda AmoreEcommerce, Site Optimization

One-to-One Marketing: Understanding its Role in Ecommerce

Imagine having a personal shopper who can pull the items that best suit you, share special offers, and even hold your selections until you’re ready to make a purchase. Now, imagine that you could have that personalized experience at any time and in any place. That’s one-to-one-marketing. To break it down, one-to-one-marketing is the implementation of personalized interactions with customers … Read More

5 Ways Home & Decor Brands can Optimize the Shopping Experience

Amanda AmoreEcommerce, Site Optimization

5 Ways Home & Decor Brands can Optimize the Shopping Experience

Modern homes function as multipurpose spaces. This gives home and decor retailers a golden opportunity to maximize online revenue. Traditionally, homes were simply a place to eat and sleep. Today, a home can also be an office, classroom, fitness space, and entertainment hub. With shoppers continuing to dress every part of their home, it’s more important than ever to optimize … Read More

How B2B Brands can Leverage Conversion Rate Optimization

Kristen IndiharSite Optimization

How B2B Brands Can Leverage Conversion Rate Optimization

If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. Conversion rate optimization (CRO) moves shoppers to complete a desired action, but the action can be more than getting visitors to add to their shopping cart. B2B brands … Read More

How Beauty Brands Can Boost New Customer Acquisition

Amanda AmoreEcommerce, Site Optimization

How Beauty Brands Can Boost New Customer Acquisition

New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. The Challenge of a Highly Saturated Marketplace  The beauty industry is rooted in how a product interacts with the user’s senses. Through a digital experience, shoppers can’t see, feel, or … Read More

7 Simple Strategies to Reduce Shopping Cart Abandonment

UpSellitEcommerce, Site Optimization

Title Card for 7 Simple Stranges too Reduce Shopping Cart Abandonment

What is Shopping Cart Abandonment? In ecommerce, the term abandonment refers to when a shopper leaves a webpage without completing the desired action. One of the most prevalent types of abandonment is shopping cart abandonment, which refers to users who add products to the virtual cart but leave before completing their purchase.   High cart abandonment rates have historically presented a … Read More

Online Retailer’s Guide to Effective A/B Testing

Anthony VillegasEcommerce, Site Optimization

Online Retailers Guide to Effective A/B Testing

When it comes to developing conversion optimization strategies, there are a lot of decisions to make. Phrasing the messaging, designing the campaign, and formulating the strategy itself are all factors to consider. How do you know which direction to go, which choices will be the most effective at boosting conversions? This is where A/B testing comes in to help take … Read More