Leveraging ecommerce trends to optimize your site is more vital than ever. As online retail continues to evolve, the ever-changing landscape presents new opportunities, as well as fresh challenges. First the positive: Online retail is poised for monumental growth in the new decade. Forecasters have predicted that annual ecommerce sales will hit $4.5 trillion by the end of 2021, 300% … Read More
4 Reasons Advanced Product Recommendations Mean More Revenue
Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and average order value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one of the best options is a product recommendation engine. A product … Read More
Increasing Average Order Value with Cross-Selling
Cross-selling is a sales technique designed to increase Average Order Value (AOV). It’s very similar to the upsell, which we’ve discussed in a previous article. The similarities between cross-selling and upselling can lead to confusion. In fact, some people use the terms cross-sell and upsell interchangeably. Although this is understandable, this common mix-up muddles the usefulness of both strategies. Like … Read More