What is Shopping Cart Abandonment? In ecommerce, the term abandonment refers to when a shopper leaves a webpage without completing the desired action. One of the most prevalent types of abandonment is shopping cart abandonment, which refers to users who create a virtual shopping cart, but leave before completing their order. High cart abandonment rates have historically presented a major … Read More
Ecommerce Strategies to Overcome COVID-19
The impact of COVID-19 on retail has been sudden and fierce. While portions of ecommerce are experiencing success in the midst of social distancing, others are facing significant unforeseen challenges. As online retailers try to retain a sense of normalcy during a time that’s anything but, we must ask ourselves, “how can marketing adapt?” How can brands stay relevant during … Read More
Site Abandonment and How to Decrease it at Every Stage
Site abandonment has always presented a major challenge for online retailers. Although it would make sense for the abandonment rate to go down over time, research finds the exact opposite is true. In fact, between Q4 of 2018 and Q2 of 2019, overall conversion rates decreased from 3.23% to just 2.58% – a decrease of 20%. That places the worldwide … Read More
Case Study: Converting Shoppers with Value-Based Messaging
Many brands utilize small incentives to give shoppers an extra push towards conversion. However, the question of how to best optimize incentives is the subject of much debate. Can targeted, value-based messaging be just as effective as a small incentive? Is there such a thing as an incentive that’s simply too small? These are the questions UpSellit had in mind … Read More
Leveraging 2020 Ecommerce Trends to Improve Strategies
Leveraging ecommerce trends to optimize your site is more vital than ever. As online retail continues to evolve, the ever-changing landscape presents new opportunities, as well as fresh challenges. First the positive: Online retail is poised for monumental growth in the new decade. Forecasters have predicted that annual ecommerce sales will hit $4.5 trillion by the end of 2021, 300% … Read More
4 Reasons Advanced Product Recommendations Mean More Revenue
Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and average order value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one of the best options is a product recommendation engine. A product … Read More
Increasing Average Order Value with Cross-Selling
Cross-selling is a sales technique designed to increase Average Order Value (AOV). It’s very similar to the upsell, which we’ve discussed in a previous article. The similarities between cross-selling and upselling can lead to confusion. In fact, some people use the terms cross-sell and upsell interchangeably. Although this is understandable, this common mix-up muddles the usefulness of both strategies. Like … Read More