Optimizing the Frequency of Remarketing Emails

JJ TysonEmail RemarketingLeave a Comment

Optimizing the Frequency of Remarketing Emails

Back in the day, email remarketing campaigns were known by a much more aggressive name: email blasts. Such campaigns suffered from poor public perception and high unsubscribe rates. Think about it – would you really want to have your email blasted? The nature and frequency of these remarketing emails were much different. Today’s email remarketing campaigns are generally thought of … Read More

The 4 Essentials of an Email Remarketing Campaign

Anthony VillegasEmail RemarketingLeave a Comment

4 Essentials of Email Remarketing

Remarketing is the process of reaching out to users that have browsed, purchased, or abandoned and getting them to return and complete a purchase. The idea seems simple enough. However, a great deal of work goes into a successful email remarketing campaign. Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days … Read More

5 Sender Name Ideas to Increase Email Open Rates

UpSellitEmail RemarketingLeave a Comment

5 Sender Name Ideas to Increase Email Open Rates

Open rates are the most influential metric in email marketing. Aside from the actual delivery of your message, the sender name and subject line have the biggest impact on open rates. When open rates increase, your conversion rate will likely follow. Almost all inboxes are organized into rows, with the sender name on the left, followed by the subject line … Read More