Getting Customers to Hit Refresh with Lifecycle Campaigns

JJ TysonRemarketingLeave a Comment

Lifecycle Campaigns to Increase Conversions

Converting a returning customer is 5-10x more cost effective than converting a new one. Once a customer converts initially, retention becomes the name of the game. Lifecycle campaigns are an excellent way to re-engage customers who have previously bought from you. By leveraging information gathered from previous interactions, you can target them far more effectively than you could a brand-new … Read More

3 Benefits of Geographic Segmentation

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Geographic Segmentation Benefits

With consumers facing more choices than ever before, one-size-fits-all campaigns are becoming less viable every day. Your customers want to be engaged on a personal level, which is impossible without a clear understanding of them.   Segmentation helps companies organize their audience into smaller parts, allowing for more effective brand communication. While all marketing segmentation shares the same basic goal, there … Read More

8 Spam Words to Remove From Your Emails

JJ TysonRemarketingLeave a Comment

Spam Words to Remove From Your Emails

Spam filters have come a long way since the early days of email. Once a relatively spotty service, email security has beefed up considerably over the past few years. While this is generally a good thing, it can spell trouble for legitimate email marketers. Even if you follow best practices, overactive spam filters can send your messages straight into digital … Read More

New Year, New Email Remarketing Strategy!

JJ TysonRemarketingLeave a Comment

New Year, New Email Remarketing Strategy

Happy New Year! It’s officially 2019, and there’s never been a better time to be in ecommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. With that being said, ecommerce businesses will face bigger competition this year. It’s more important than ever to improve your email remarketing strategy. In “Looking … Read More

Optimizing the Frequency of Remarketing Emails

JJ TysonRemarketingLeave a Comment

Optimizing the Frequency of Remarketing Emails

Back in the day, email remarketing campaigns were known by a much more aggressive name: email blasts. Such campaigns suffered from poor public perception and high unsubscribe rates. Think about it – would you really want to have your email blasted? The nature and frequency of these remarketing emails were much different. Today’s email remarketing campaigns are generally thought of … Read More

The 4 Essentials of an Email Remarketing Campaign

Anthony VillegasRemarketingLeave a Comment

4 Essentials of Email Remarketing

Remarketing is the process of reaching out to users that have browsed, purchased, or abandoned and getting them to return and complete a purchase. The idea seems simple enough. However, a great deal of work goes into a successful email remarketing campaign. Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days … Read More