Understanding Geographic Segmentation: Factors, Benefits, and Examples

Amanda AmoreRemarketing

Understanding Geographic Segmentation: Factors, Benefits, and Examples

Today more than ever, personalization is the key to optimizing the user experience and driving sales and brand loyalty. Leveraging data collection to create a personalized experience is an important aspect of strategic marketing. Segmentation is a means of categorizing that data in order to guide campaign direction. Segmentation helps companies organize their audience into smaller categories, allowing for more … Read More

Best Practices for an Abandonment Email Strategy

Amanda AmoreRemarketing

Best Practices for an Abandonment Email Strategy

It can be frustrating when a customer makes it all the way to the final stages of the shopper journey, only to abandon their cart. Luckily, with the right abandonment email strategy, you can win shoppers back and recover those otherwise lost sales. What is an Abandoned Cart Email? Let’s start with the basics. An abandoned cart email is exactly … Read More

Reducing Unsubscribe Rates like an Email Marketing Expert

Amanda AmoreRemarketing

Reducing Unsubscribe Rates like an Email Marketing Expert

Are you looking to reduce email unsubscribe rates? We’ve got you covered! Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! It’s not you, it’s them. But if we’re being honest, … Read More

Getting Customers to Hit Refresh with Lifecycle Campaigns

JJ TysonRemarketing

Getting Customers to Hit Refresh with Lifecycle Campaigns

Online marketplaces are increasingly competitive and retailers tend to focus on immediate conversions. Since converting a returning customer is 5-10x more cost effective than converting a new one, customer retention is arguably even more important than new customer acquisition. Initial conversions aren’t the end, they’re just the beginning. Cue lifecycle campaigns! What are Lifecycle Campaigns? Lifecycle campaigns build on relationships … Read More

5 Steps to the Perfect Email Preheader

JJ TysonRemarketing

5 Steps to the Perfect Preheader

When we discuss optimizing email marketing, we often turn our attention to subject lines rather than email preheaders. While they’re often overlooked, preheaders are a valuable tool. They provide additional space to effectively communicate why users should engage with your email. Though subject lines are often the first to grab a user’s attention, the preheader can create a perfect one-two punch … Read More

Email Personalization Strategies to Boost Online Sales

JJ TysonRemarketing

Email Personalization Strategies to Boost Online Sales

Personalization is one of the most important aspects of an effective email remarketing campaign. Personalized subject lines, body content, and calls to action are proven to increase open and click through rates. But what makes personalization so powerful?  Why is Email Personalization Important? It Builds a Relationship Marketing emails have a reputation for seeming dull and generic. Personalized messaging enhances … Read More

How to Increase Brand Awareness in a Competitive Landscape

JJ TysonEcommerce, Remarketing

Title Card for "How to Increase Brand Awareness in a Competitive Landscape

Building brand awareness is a key facet of expanding any ecommerce business. Brand awareness is intricately linked with brand identity – the general perception of your brand in the eyes of consumers at large.  In a world where new ecommerce sites crop up every day, brand awareness allows you to separate yourself from the pack and generate more conversions. But … Read More

5 Sender Name Ideas to Increase Email Open Rates

UpSellitRemarketing

5 Sender Name Ideas to Increase Email Open Rates

The Importance of a Sender Name Sender names contribute greatly to the most influential metric in email marketing – open rates. Aside from the actual delivery of your message, the sender name and subject line have the biggest impact on open rates. And when open rates increase, your conversion rate will likely follow. Sender names are the first thing a … Read More

Using Personalization to Convert Social Media Shoppers

JJ TysonEcommerce, Remarketing

Title card for "Using Personalization to Convert Social Media Shoppers

The Rapid Rise of Social Shopping Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook has 2.4 billion+ active monthly users, and Instagram is growing faster than ever. While organic posts and social media placements can be an effective way to drive traffic, converting … Read More

5 Subject Line Strategies That Will Increase Your Open Rates

JJ TysonRemarketing

A great subject line has the power to make or break your open rate. With users receiving upwards of 80 emails per day, businesses need solid subject line strategies to make their emails stand out from the crowd. Even though we’re taught not to judge a book by its cover, users will judge your email by its subject line. So … Read More