Best Practices for an Abandonment Email Strategy

JJ TysonRemarketingLeave a Comment

Abandonment Email Strategy

While ecommerce has grown in the past decade, abandonment remains a major issue for online retailers. Case in point: 77% of all online shoppers abandoned their carts in 2017.   For that reason, a well-executed abandonment email strategy is essential for any ecommerce business.  Email remarketing is the process of contacting a lost lead and reintroducing them to the conversion … Read More

5 Steps to the Perfect Email Preheader

UpSellitRemarketingLeave a Comment

5 Steps to the Perfect Preheader

Email preheaders are often overlooked, but the right copy can significantly increase your open rate. Most email marketers focus solely on the subject line. It makes sense; it’s the most prominent message in the user’s inbox. However, the preheader valuable inbox real estate, and a perfect email preheader can make the difference between conversion and a deletion. Before we get … Read More

4 Reasons SMS Marketing is More Popular Than Ever

JJ TysonLead Capture, RemarketingLeave a Comment

4 Reasons SMS Marketing is More Popular Than Ever

SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down.  Similarly to Facebook retargeting, SMS messaging leverages real-time personalization to enhance the customer experience. It allows companies to reach a broad … Read More

How to Take Your Emails from Serious to Seriously Engaging

JJ TysonRemarketingLeave a Comment

Seriously engaging emails

269 billion emails are sent every single day, with the average user receiving about 88 daily messages. It’s more important than ever to craft engaging emails. If your messages aren’t getting opened, try adding humor in emails. While it’s true that incentives and urgency can work wonders for a email campaign, a powerful marketing tool we often overlook is humor … Read More

Getting Customers to Hit Refresh with Lifecycle Campaigns

JJ TysonRemarketingLeave a Comment

Lifecycle Campaigns to Increase Conversions

Converting a returning customer is 5-10x more cost effective than converting a new one. Once a customer converts initially, retention becomes the name of the game. Lifecycle campaigns are an excellent way to re-engage customers who have previously bought from you. By leveraging information gathered from previous interactions, you can target them far more effectively than you could a brand-new … Read More

3 Benefits of Geographic Segmentation

JJ TysonRemarketingLeave a Comment

Geographic Segmentation Benefits

With consumers facing more choices than ever before, one-size-fits-all campaigns are becoming less viable every day. Your customers want to be engaged on a personal level, which is impossible without a clear understanding of them.   Segmentation helps companies organize their audience into smaller parts, allowing for more effective brand communication. While all marketing segmentation shares the same basic goal, there … Read More

8 Spam Words to Remove From Your Emails

JJ TysonRemarketingLeave a Comment

Spam Words to Remove From Your Emails

Spam filters have come a long way since the early days of email. Once a relatively spotty service, email security has beefed up considerably over the past few years. While this is generally a good thing, it can spell trouble for legitimate email marketers. Even if you follow best practices, overactive spam filters can send your messages straight into digital … Read More

The Research Behind Effective Email Send Times

JJ TysonRemarketingLeave a Comment

Research Behind Effective Email Send Times

As marketing professionals, we are constantly looking for ways to increase engagement with our content. In the past, we’ve talked about the importance of CTAs, copy, graphics, and even frequency. One of the more controversial topics in the field however is timing, that is, what day(s) and time(s) result in higher open rates. So, when are effective email send times? … Read More