5 Steps to the Perfect Email Preheader

Ari Gillamemail open rates, email remarketingLeave a Comment

Email preheaders are often overlooked, but the right copy can significantly increase your open rate. Most email marketers focus solely on the subject line. It makes sense; it’s the most prominent message in the user’s inbox. If you’re just starting to optimize your email marketing open rates, I suggest you begin with the subject line, and check out our article … Read More

Email Remarketing Along the Conversion Funnel

Bryan Gudmundsonemail remarketingLeave a Comment

Email Remarketing

     Email remarketing is arguably the single most powerful tool in an online marketer’s toolbox when it comes to reigniting abandoned leads. When done right, email remarketing is a very complex process, but broken down into its fundamental pieces, there are just three, basic steps: Acquiring contact information, Identifying user intent, Dispatching the appropriate message. With the proper planning … Read More

What Is a Remarketing Email?

Joe Rosenthalemail remarketing, what is remarketingLeave a Comment

A remarketing email is a targeted and personalized message that convinces otherwise lost customers to complete their purchase. It enables marketers a second chance at converting the site visitors who abandoned before converting. When implemented intelligently, an email remarketing campaign can increase overall conversions by as much as 25%.     A few weeks ago, we took a trip back … Read More

Increase Your Email Open Rates with These Quick Tips

Bryan Gudmundsonemail open ratesLeave a Comment

email open rates

Email open rates can become a point of obsession. If you’re one of those people who agonizes over percentage points, don’t worry; we understand you. You spend time carefully crafting newsletters and email marketing ideas, and you want to know that the creativity you’ve spent is being received.     Unfortunately, we can’t tell you there’s a way to make … Read More

What Is Remarketing?

Joe Rosenthalemail remarketing, what is remarketingLeave a Comment

What is ReMarketing

Remarketing is the process of convincing consumers who have abandoned an online purchase to come back and convert. Online businesses typically remarket to shoppers using display ads across the web or emails delivered to their inbox. There are thousands of nuances to writing successful remarketing messages, but the goal is always to generate conversions from potential customers who have turned … Read More

Quick & Easy Ways to Reduce Cart Abandonment This Cyber Monday

Bryan GudmundsonCyber Monday, email remarketing, Reduce Cart AbandonmentLeave a Comment

reduce cart abandonment

Shopping cart abandonment costs online merchants millions of dollars every day. However, one (slightly extended) weekend accounts for both the most online sales and the most abandoned carts. From November 28th through December 2nd of last year, also known as Thanksgiving through Cyber Monday, $5.293 billion of merchandise was taken through online shopping carts and purchased, shattering 2012’s record by … Read More

4 Email Remarketing Tips that Reduce Checkout Abandonment

Joe Rosenthalcheckout abandonment, email remarketingLeave a Comment

email remarketing

Email remarketing is one part art, one part science. In order to create the most effective messages, you need to take a scientific approach and test dozens of variations against a control. You need to calculate, record, and analyze tons of data to identify drop-off points in the path to conversion. However, these messages must also be a joy to … Read More

Expanding Your Email Remarketing Reach Beyond the Shopping Cart

Joe Rosenthalemail lightbox, email remarketing, website abandonmentLeave a Comment

email-remarketing-reach

  Email remarketing has proven itself to be a highly effective solution for recovering abandoned carts. If an online shopper advances to the checkout and abandons after submitting their email address, delivering a series of strategic emails can increase conversions 5-15%. What can a retailer do when a new consumer hasn’t provided an email address? What can a retailer do … Read More

3 Reasons On-Entry Email Collection is a Terrible Idea

Bryan Gudmundsonemail lightbox, email remarketing, Email ReMarketing StrategiesLeave a Comment

email lightbox

  We’ve noticed a lot of ecommerce websites display an email lightbox to visitors the moment they arrive. These windows display on websites as soon as they load and offer the visitor a discount or access to exclusive deals in exchange for an email address. Today, we’re going to discuss the pros and cons of entry email lightboxes and explore … Read More

Canada’s Anti-Spam Legislation (CASL) Goes Into Effect: Email ReMarketing Quick Reference

Bryan Gudmundsonecommerce news, email remarketingLeave a Comment

canadian ati-spam law

Disclaimer: The information in this blog should not be regarded as formal legal advice. Please seek official legal counsel for any specific questions.   For Canadians, July 1st is a big day. Today, nearly 150 years ago, three colonies in North America conjoined to officially form what is now Canada. Today, on this particular Canada Day, however, our neighbors to … Read More