From Lean to Green: Growing Your Customer List with Lead Capture Strategies

JJ Tysonemail remarketingLeave a Comment

Lead capture is the backbone of effective email remarketing. Without a well developed email list, it doesn’t matter how good your messaging is; you won’t be reaching people. That being said, the average person receives around 88 emails a day – and most folks aren’t clamoring to increase that number. Fortunately, there are several tried and true methods for expanding … Read More

Marketing To Your Customer’s New Year Mindset

JJ Tysonemail remarketingLeave a Comment

Ah, the New Year’s Resolution. For many an annual tradition, goals can range from improving health to knocking items off a bucket list. The idea of making resolutions at the beginning of the year is popular around the world, with its roots in ancient Babylon. Although international statistics were not available, domestically, about half of the U.S. population participates in … Read More

Looking Back at Your 2018 Strategy

JJ Tysonemail remarketingLeave a Comment

Looking Back After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate the previous year. In this blog, we’ll highlight several of the key measurements to pay … Read More

Attention Online Retailers: GDPR is Happening & Here’s What it Means for You

UpSellitAnnouncements, ecommerce news, email remarketingLeave a Comment

GDPR overview

As you may already know, the new General Data Protection Regulation (GDPR) will become enforceable on May 25th, 2018. This means there’s some major changes happening in the world of online retail. With that, you need not only prepare, but be ready to rock and roll when the GDPR goes into effect. To make the transition a little easier for … Read More

Crafting a Promotional Email That Converts

Ari Gillamconversion optimization, email remarketing, Email ReMarketing Strategies, increase conversionsLeave a Comment

What are the essential elements of a great promotional email? An attention-grabbing introduction? A clearly stated message? Artful content delivery?   Of course, the ideal email would emphasize all of these goals. But the road to the perfect email creation is fraught with obstacles, twists, and turns.   Although each business requires different email approaches, certain marketing and composition techniques … Read More

Blueprint for a Perfect Welcome Email

Ari Gillamemail remarketing, Email ReMarketing StrategiesLeave a Comment

Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration! This first-time digital handshake is ultimately where the online relationship begins, so if you’re running a business, a non-profit or a community for ideas, you should take this opportunity to send … Read More

Ramp Up Your Email Click Through Rates with 4 Persuasion Principles

Ari Gillamclick through rate, email remarketing, Email ReMarketing StrategiesLeave a Comment

email marketing click through

  Email marketing is the constant in the fast-growing world of digital marketing. While social media platforms are increasingly influential, email marketing has remained the top ROI channel for over 10 years. Keep up with the trends of social media, but know that they fade in and out of popularity. Conversions boil down to lifetime brand loyalty, which is measured … Read More

The Best Time To Send An Email

Ari Gillamemail open rates, email remarketingLeave a Comment

email send times

      The best time to send an email depends on your recipient. Do generalization about the time of day, or the day of the week affect how many recipients open emails? Absolutely. There are quite a few reports claiming that emails sent Monday-Friday have higher open rates. However, this largely applies to business-related content, whereas consumer content does … Read More

5 Sender Name Ideas to Increase Email Open Rates

Ari Gillamemail open ratesLeave a Comment

sender-name-preview

Email open rates are the most influential metric in email marketing. If you’re able to increase the percentage of consumers who view your email (without misleading them), your current conversion rate will automatically produce more conversions. Aside from email delivery, the sender name and subject line have the biggest impact on email open rates. Most email clients organize the inbox … Read More

5 Steps to the Perfect Email Preheader

Ari Gillamemail open rates, email remarketingLeave a Comment

Email preheaders are often overlooked, but the right copy can significantly increase your open rate. Most email marketers focus solely on the subject line. It makes sense; it’s the most prominent message in the user’s inbox. If you’re just starting to optimize your email marketing open rates, I suggest you begin with the subject line, and check out our article … Read More