The Research Behind Effective Email Send Times

JJ TysonEmail Marketing IdeasLeave a Comment

As marketing professionals, we are constantly looking for ways to increase engagement with our content. In the past, we’ve talked about the importance of CTAs, copy, graphics, and even frequency. One of the more controversial topics in the field however is timing, that is, what day(s) and time(s) result in higher open rates. What Does Research Say? There has been … Read More

Optimizing Frequency of Remarketing Emails

JJ TysonEmail Marketing IdeasLeave a Comment

Blast from the Past:   At one point, email remarketing campaigns were known by a much more aggressive name: Email Blasts. As one might expect, such campaigns suffered from poor public perception. Think about it; would you want to have your email address “blasted” by a company you entrusted with your personal information? Such tactics are not only generally ineffective, … Read More

The 4 Essentials of an Email Remarketing Campaign

Anthony VillegasEmail Marketing IdeasLeave a Comment

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research suggests that abandonment rates surpass 90%. When a consumer abandons, it doesn’t matter how streamlined your site is, how … Read More

Crafting the Perfect Subject Line

Bryan GudmundsonEmail Marketing IdeasLeave a Comment

On average, people get around 90 emails: Every. Single. Day. With most of us suffering from chronic email-overload, it can be difficult to make your content stand out in an overflowing inbox. In this week’s article, we’ll be discussing the three primary components of an email subject line: Content, Characters, and Strategy. Using these strategies will enhance your customer experience … Read More

Promote Discovery with these Email Marketing Ideas from TripAdvisor

Joe RosenthalEmail Marketing IdeasLeave a Comment

  Fresh email marketing ideas are few and far between. Unless you really stop and think about what you’re reading, it’s easy to miss some of the fantastic emails that hit our inboxes daily. Today, we’re going to dissect some messages for inspiration from TripAdvisor, a prolific and creative email marketer. As the world’s largest travel site, TripAdvisor puts together … Read More

Transactional Emails: Marketing Ideas that Boost Value

Joe RosenthalEmail Marketing IdeasLeave a Comment

email marketing

  Email marketing ideas are more often the result of evolution than revolution. Usually, the best ideas come from taking a new look at the same types of email messaging you’ve see time and time again. Today, we’re going to take a look at the typical transactional email and discuss a few campaign ideas that’ll transform these strictly utilitarian messages … Read More

Behavioral Segmentation Saved Email Marketing

Bryan GudmundsonBehavioral Segmentation, Email Marketing IdeasLeave a Comment

Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email marketing ideas, behavioral segmentation brings endless possibilities that boost every metric from open rate to conversion rate. “Email is dead!” is the mantra among marketers who haven’t found success … Read More

On-Site Ideas that Boost Email Marketing Conversions

Bryan GudmundsonEmail Marketing IdeasLeave a Comment

  Ideally, email marketing gets readers interested enough to open your emails, engaged enough to click on your CTAs, and nurtured enough to convert once they’ve landed on your site. Today, we’re going to talk about bridging that final gap between email clicks and website conversions.     Making the Leap from Email to Page Creating an appealing subject line … Read More

Email Marketing Ideas to Boost Click Rates

Bryan GudmundsonEmail Marketing IdeasLeave a Comment

email marketing ideas

  The ideas behind email marketing are fairly simple. You are either attempting to acquire new customers or increase the value of existing customers. It’s when you begin to optimize your email campaigns that the complexity becomes apparent. Last week, we discussed email marketing ideas that increase open rates, and this week we’ll take an in-depth look at ways to … Read More

Optimization Ideas for Email Marketing: Open Rates

Joe RosenthalEmail Marketing IdeasLeave a Comment

email marketing ideas

  The best email remarketing ideas are the result of hours upon hours of testing and brainstorming. It’s never easy to see your creative work get chucked into the digital furnace when a potential reader deletes an email before opening it. You’ve spent those hours designing, composing, and refining a marketing message that’ll appeal to your visitors, but it’s all … Read More