Looking Back at Your Annual Metrics

JJ TysonEcommerce

Looking Back at Your Annual Metrics

After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate your annual metrics. In this blog, we’ll highlight several of the key measurements to pay attention to … Read More

Targeting the Last Minute Shopper

JJ TysonEcommerce

Targeting the Last Minute Shopper

Targeting the Last Minute Shopper Shopping for gifts can be a difficult process, especially when you’re a last minute shopper. Shoppers can often feel a sense of hopelessness as they hurriedly search for suitable gifts. Plus, seeing more proactive friends and family finished with their holiday shopping can make them feel like a failure. If you’re a last minute shopper … Read More

Using Wishlists Beyond the Holidays

JJ TysonEcommerce

Using Wishlists Beyond the Holidays

Many people think of wishlists as being applicable only on special occasions or holidays. Children make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. Many people don’t realize that wishlist strategies can be an effective ecommerce tool all year long. In ecommerce, … Read More

The Most Common Coupon Strategy Mistakes (And How to Avoid Them)

JJ TysonEcommerce, Targeted Tactics

Most Common Coupon Strategy Mistakes and How to Avoid Them

Coupon strategies can seem like a magic bullet when it comes to boosting sales, except when common coupon strategy mistakes are made. Without careful planning, discounts can ultimately hurt more than help. To help you avoid such issues, we’ve highlighted the three most common coupon strategy mistakes retailers make when implementing an incentive strategy. One-Size-Fits-All Discounts When creating an incentive, … Read More

3 Creative Ways to Sell without Incentives

Anthony VillegasEcommerce, Targeted Tactics

3 Ways to Sell Without Incentives

It seems impossible to sell without incentives, but we promise you it’s not. There are several incentive strategy alternatives that online retailers can implement without impacting profit per product. Giving customers a discount can be a great way to attract their attention. If you operate on low profit margins, you probably find yourself losing money rather than making it. Today … Read More

Control Groups: An Effective Way to Measure Campaign Success

Anthony VillegasEcommerce

What are Control Groups?

In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to test against? Well, that’s where control groups comes into to play. What is a control … Read More

The Secrets of a Successful Coupon Strategy

Anthony VillegasEcommerce, Targeted Tactics

Implementing a successful coupon code strategy is a smart, simple way to keep your customers buying and your business thriving. With 24/7 access to any product, anytime, anywhere, it’s easy for your business to get overlooked. A coupon code strategy could be the fix. As long as it’s well thought out and put into action properly. Why coupon codes? While … Read More