Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. Suddenly, even reserved buyers who may normally require months to make a purchase are driven to convert. In fact, 1 out of every 3 purchases during the holiday season is an impulse buy.  As ecommerce prepares for the busiest online shopping period in … Read More

In any normal year, aiming to increase revenue in Q4 is a given. In addition to the holiday season, which creates as much as 30% of retail sales for the entire year, it’s also a business’s last opportunity to hit KPIs for the year. Of course, this is not a normal year. While staggered re-openings have taken place around the … Read More

Affiliate Marketing and Management While virtually every industry has experienced disruption this year, affiliate marketing continues to stand among the best investments advertisers can make. Though many marketing budgets have contracted, performance-based marketing guarantees a positive return on investment, something especially attractive in an uncertain time.  However, while affiliate marketing is an excellent way to generate new traffic and boost … Read More

UpSellit is pleased to announce its new SPI integration with Rakuten Advertising. Very few partners are given this opportunity, and we’re excited to further our relationship with one of the most distinguished names in Affiliate. Read on to find out more about the SPI integration partnership and what this means for Rakuten Advertising brands.  What is Rakuten Advertising? Rakuten Advertising … Read More

Effective strategic partnerships are key for driving scalable growth and exceeding KPI targets within an affiliate program. The partnership between UpSellit and Advertise Purple, a leading Affiliate Marketing Agency, has helped numerous clients achieve greater success and thrive, even in uncertain times. To highlight the success of our partnership and demonstrate the efficacy of UpSellit’s solutions, our agencies came together … Read More

What is Market Segmentation? Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. In ecommerce, creating customer segments makes it easier to speak to the needs of your shoppers, leading to greater personalization and increased conversions.  Why is Segmentation Important?  Like any form of communication, effective marketing relies upon building … Read More

Since 2015, affiliate marketing revenues have increased by 10% year-over-year; experts expect this trend to continue until at least 2021. In the midst of this growth, it’s becoming increasingly crucial for Performance Marketers and Affiliate Managers to effectively track true incremental lift and value of affiliate relationships.  Enter Everflow, a platform developed to address the complex needs of Performance Marketers … Read More

A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing. 70% of consumers report having positive feelings towards the medium, and 64% say marketers should use SMS more than they currently do. Of course, while SMS marketing shares … Read More