Cross-selling is a sales technique designed to increase Average Order Value (AOV). It’s very similar to the upsell, which we’ve discussed in a previous article. The similarities between cross-selling and upselling can lead to confusion. In fact, some people use the terms cross-sell and upsell interchangeably. Although this is understandable, this common mix-up muddles the usefulness of both strategies. Like … Read More
Brand Trust and the Keys to Building It
Building brand trust has become more important than ever before. Today’s companies handle a great deal of data, much of which is highly personal. With data leaks becoming a regular part of daily life, including Facebook’s recent high-profile flub, it’s become increasingly difficult to create a sense of trust among customers. Obviously, it’s in every company’s best interest to handle … Read More
4 Strategies That Reduce Mobile Abandonment
The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ⅓ of all ecommerce purchases. Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a … Read More
Using Behavior Based Marketing in Your Campaigns
Imagine this – you’re shopping on your favorite site, you add an item to your cart – but you get distracted and leave. Minutes later, you receive an email reminding you to complete your purchase. This is a classic example of Behavior Based Marketing. This kind of marketing is highly effective when engaging customers – and it’s taking ecommerce by … Read More
Understanding Bounce Rates and How to Improve Yours
What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving. Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. As you probably know, a “bounce” is when a visitor leaves your site after viewing only one page. It’s … Read More
4 Ways to Capture Leads Without Offering an Incentive
High quality lead capture strategies are important. Why? Because having a customer’s email is powerful. But how do you capture leads without offering an incentive? A well-developed email list expands your customer base and is an incredible asset. It allows for effective remarketing, and builds customer loyalty. Best of all, you won’t have to spend a dime on placement. That’s … Read More
How to Use Video in Your On-Site Engagement Strategy
You’ve A/B tested your copy. Your graphics are top notch. Your calls-to-action are clear and well placed. Now you’re thinking to yourself, “Why should I do on-site video too?” On-site video has experienced a surge in popularity recently years, and for good reason. Research shows it increases customer engagement, trust, and overall sales, making it a fantastic option for ecommerce … Read More
Spring Cleaning Your Outdated Content
Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More
Drake and the Psychology of Free Shipping
Drake’s love of Free Shipping may be the most instructive meme in the history of conversion rate optimization. Not that there’s really much competition, but still. At first, this meme just seems like a funny observation. But this online joke actually carries with it a great deal of insight into the irrationality of human behavior. And since ecommerce is all … Read More
Feeling Lucky? Using Gamification to get Customers Involved
The ecommerce world has been abuzz recently with talks about gamification. It seems every guru in the business is proclaiming gamification “the new frontier,” and a “game changer.” Although gamification is often presented as a new idea, it’s actually a very old (and effective) sales tool. As we’ve mentioned, gamification is a great way to boost conversions without incentives. That … Read More