Site Abandonment and How to Increase it at Every Stage of the Customer Journey

Stephanie JacksonEcommerce, Site Optimization

Site abandonment has always presented a major challenge for online retailers. To convert shoppers, it’s important to keep them onsite and interested.  Between Q2 of 2021 and Q2 of 2022, overall conversion rates decreased 12%, while the average abandonment rate hovered around 70%. To decrease site abandonment, you need to understand the different types to better address shoppers’ needs. In … Read More

Brand Trust and the Keys to Building It

Kristen IndiharEcommerce

Brand Trust and the Keys to Building It

Trust is a key value in every human relationship. Brands now hold the same standard, with 81% of consumers needing to trust a brand to even consider making a purchase.  Good business is now all about the relationship, and brands are responsible for nurturing this relationship to build trust with their customers.  Why Brand Trust is Important  For more than … Read More

9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

Kristen IndiharEcommerce, Site Optimization

9 Marketing Strategies for Black Friday Cyber Monday BFCM

From single-day doorbusters to multiple weeks of online promotions, Black Friday has flourished into an online shopping phenomenon.  In 2021, consumers spent $10.7 billion on Cyber Monday, making it the biggest online shopping day of the year. Although this was 1.4% less than 2020, ecommerce sales rose an estimated 45% compared to 2019. For every day of Cyber 5, people … Read More

Recover Lost Sales With Back in Stock Emails

Kristen IndiharEcommerce

Recover Lost Sales with Back in Stock Emails

Running out of a popular product can cost ecommerce sites hundreds, if not thousands of conversions. Recently, out of stock items cost retailers $1.14 trillion dollars. Luckily, there is a simple solution that can mitigate stock issues: back in stock emails.  Back in stock emails leverage out of stock inventory to recover sales, build brand loyalty, and provide a better … Read More

How Online Businesses Can Get Started with Conversion Rate Optimization

Amanda AmoreEcommerce, Site Optimization

What is Conversion Rate Optimization? We’ve all heard the term Conversion Rate Optimization (or, simply, CRO) — but what does it actually mean? CRO refers to the process of positioning your website (aka optimizing it) to improve the chances of visitors taking the desired actions on it (aka conversions). Even more simply put? Conversion optimization means setting up your website … Read More

5 Strategies to Convert Price Sensitive Shoppers

Amanda AmoreEcommerce, Site Optimization

5 Strategies to Convert Price Sensitive Shoppers

Are you wondering how you can win over shoppers with tight purse strings? You’re not alone! Price sensitivity is a complex phenomenon that varies from person to person and is influenced by a variety of factors. Luckily, there are some excellent strategies that you can employ to convert price sensitive shoppers. Let’s take a closer look at what price sensitivity … Read More

One-to-One Marketing: Understanding its Role in Ecommerce 

Amanda AmoreEcommerce, Site Optimization

One-to-One Marketing: Understanding its Role in Ecommerce

Imagine having a personal shopper who can pull the items that best suit you, share special offers, and even hold your selections until you’re ready to make a purchase. Now, imagine that you could have that personalized experience at any time and in any place. That’s one-to-one-marketing. To break it down, one-to-one-marketing is the implementation of personalized interactions with customers … Read More

5 Ways Home & Decor Brands can Optimize the Shopping Experience

Amanda AmoreEcommerce, Site Optimization

5 Ways Home & Decor Brands can Optimize the Shopping Experience

Modern homes function as multipurpose spaces. This gives home and decor retailers a golden opportunity to maximize online revenue. Traditionally, homes were simply a place to eat and sleep. Today, a home can also be an office, classroom, fitness space, and entertainment hub. With shoppers continuing to dress every part of their home, it’s more important than ever to optimize … Read More

How Beauty Brands Can Boost New Customer Acquisition

Amanda AmoreEcommerce, Site Optimization

How Beauty Brands Can Boost New Customer Acquisition

New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. The Challenge of a Highly Saturated Marketplace  The beauty industry is rooted in how a product interacts with the user’s senses. Through a digital experience, shoppers can’t see, feel, or … Read More