Running out of a popular product can cost ecommerce sites hundreds, if not thousands of conversions. Recently, out of stock items cost retailers $1.14 trillion dollars. Luckily, there is a simple solution that can mitigate stock issues: back in stock emails. Back in stock emails leverage out of stock inventory to recover sales, build brand loyalty, and provide a better … Read More
How Online Businesses Can Get Started with Conversion Rate Optimization
What is Conversion Rate Optimization? We’ve all heard the term Conversion Rate Optimization (or, simply, CRO) — but what does it actually mean? CRO refers to the process of positioning your website (aka optimizing it) to improve the chances of visitors taking the desired actions on it (aka conversions). Even more simply put? Conversion optimization means setting up your website … Read More
5 Strategies to Convert Price Sensitive Shoppers
Are you wondering how you can win over shoppers with tight purse strings? You’re not alone! Price sensitivity is a complex phenomenon that varies from person to person and is influenced by a variety of factors. Luckily, there are some excellent strategies that you can employ to convert price sensitive shoppers. Let’s take a closer look at what price sensitivity … Read More
One-to-One Marketing: Understanding its Role in Ecommerce
Imagine having a personal shopper who can pull the items that best suit you, share special offers, and even hold your selections until you’re ready to make a purchase. Now, imagine that you could have that personalized experience at any time and in any place. That’s one-to-one-marketing. To break it down, one-to-one-marketing is the implementation of personalized interactions with customers … Read More
5 Ways Home & Decor Brands can Optimize the Shopping Experience
Modern homes function as multipurpose spaces. This gives home and decor retailers a golden opportunity to maximize online revenue. Traditionally, homes were simply a place to eat and sleep. Today, a home can also be an office, classroom, fitness space, and entertainment hub. With shoppers continuing to dress every part of their home, it’s more important than ever to optimize … Read More
Conversion Boosting Strategies for BFCM (and their stellar performance this year)
In the world of retail, no two days are as relentlessly hyped as Black Friday and Cyber Monday. And for good reason – BFCM is the biggest shopping period of the entire year. Everyone knows that these days are important days to put conversion boosting strategies into action. But to truly remain a contender in this highly competitive period, all … Read More
How Beauty Brands Can Boost New Customer Acquisition
New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. The Challenge of a Highly Saturated Marketplace The beauty industry is rooted in how a product interacts with the user’s senses. Through a digital experience, shoppers can’t see, feel, or … Read More
The Research Behind Effective Email Send Times
If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” for optimizing opens and click-throughs. However, results from studies have … Read More
How to Increase Online Bookings Amidst Revenge Travel
Cooped up, fed up, and ready to get out into the world. That’s the mindset of many revenge travelers as they make plans for their long-awaited next adventures. Here’s how the travel industry can make the most of this new phenomenon. What is Revenge Travel? Stifled wanderlust mixed with a cautious optimism about the prospect of traveling has led to … Read More
Understanding Bounce Rates and How to Improve Yours
What makes understanding bounce rates so important? Well, you know what they say about first impressions. You never get a second chance to make a great one. So, let’s talk about the visitors who enter your site, only to leave without any further engagement. We’ll break down what “bounce rate” is and how to improve yours. If you want to … Read More