How to Nurture and Engage Shoppers with SMS Marketing

JJ TysonEcommerceLeave a Comment

How to Nurture and Engage Shoppers with SMS Marketing.

A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing. 70% of consumers report having positive feelings towards the medium, and 64% say marketers should use SMS more than they currently do. Of course, while SMS marketing shares … Read More

7 Simple Strategies to Reduce Shopping Cart Abandonment

JJ TysonEcommerce, Site OptimizationLeave a Comment

Title Card for 7 Simple Stranges too Reduce Shopping Cart Abandonment

What is Shopping Cart Abandonment? In ecommerce, the term abandonment refers to when a shopper leaves a webpage without completing the desired action. One of the most prevalent types of abandonment is shopping cart abandonment, which refers to users who create a virtual shopping cart, but leave before completing their order.   High cart abandonment rates have historically presented a major … Read More

Ecommerce Strategies to Overcome COVID-19

JJ TysonEcommerce, Site OptimizationLeave a Comment

Title card for "Ecommerce Strategies to Overcome COVID-19

The impact of COVID-19 on retail has been sudden and fierce. While portions of ecommerce are experiencing success in the midst of social distancing, others are facing significant unforeseen challenges.  As online retailers try to retain a sense of normalcy during a time that’s anything but, we must ask ourselves, “how can marketing adapt?” How can brands stay relevant during … Read More

Case Study: Creating Value for Subscription Businesses

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Title card for blog

Incentive strategies have been a cornerstone of retail from the very beginning. Offering consumers a deal is a surefire way to increase sales and create customer value. However, optimizing an incentive strategy can be a difficult task. Incentives must be leveraged with care to avoid unnecessarily cutting into profit margins.   Some retailers are hesitant to utilize incentive strategies. However, we … Read More

Drake and the Psychology of Free Shipping

UpSellitEcommerce, Targeted TacticsLeave a Comment

Psychology Free Shipping

Drake, he’s just like us and loves free shipping. The psychology of free shipping is perfectly depicted in the most accurate meme in the history of ecommerce. And admittedly, it resonated a little too much. The desire for free shipping can be explained by consumer psychology. First, let’s start with the why. Why Is Free Shipping Important? Companies, like Amazon, … Read More

UpSellit delivers turnkey integration with Pepperjam’s Ascend™ platform

JJ TysonEcommerceLeave a Comment

USI + Pepperjam Blog Title Card

UpSellit is excited to announce its new integrated partnership with Pepperjam’s Ascend™ platform. This partnership makes the turnkey integration of UpSellit’s managed conversion optimization possible for Ascend™ brands. What is Pepperjam?  Pepperjam is a leading affiliate marketing technology and service provider that powers growth for marketers seeking a scaled alternative to their primary sales and marketing channels. Ascend™, Pepperjam’s cloud-based … Read More

Improving Campaigns with UpSellit’s Q1 Webinar

JJ TysonEcommerce, Seasonal MarketingLeave a Comment

Title card for "Improving Campaigns with UpSellit's Q1 Webinar"

UpSellit’s first ever webinar, “Leveraging Q1 Holidays to Create Ecommerce Strategies,” is now available to watch anytime. In this Q1 holiday overview, UpSellit emphasizes the importance of seasonal marketing in the ever-changing ecommerce space. Among the topics covered are:  -Why seasonal marketing is more relevant than ever -How seasonal marketing can be used to enhance your campaigns -Examples of successful … Read More

Leveraging 2020 Ecommerce Trends to Improve Strategies

JJ TysonEcommerce, Site OptimizationLeave a Comment

Leveraging 2020 Ecommerce Trends to Improve Strategies

Leveraging ecommerce trends to optimize your site is more vital than ever. As online retail continues to evolve, the ever-changing landscape presents new opportunities, as well as fresh challenges. First the positive: Online retail is poised for monumental growth in the new decade. Forecasters have predicted that annual ecommerce sales will hit $4.5 trillion by the end of 2021, 300% … Read More