In general, people are pretty intuitive. Shoppers can tell whether a brand has made an effort to understand and cater to their needs. Creating an accessible and enjoyable ecommerce customer journey goes a long way to boost customer loyalty and, in turn, your conversion rate. Let’s first take a look at what an ecommerce customer journey is and why it’s … Read More
Conversion Optimization Strategies for Luxury Online Retailers
Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. Let’s take a look at what luxury marketing is, how it differs from marketing in traditional retail markets, and ways luxury brands can optimize their … Read More
Increasing Average Order Value with Cross-Selling
In the world of e-commerce, the challenge many brands face is how to get the most value out of each shopper who visits their site. We measure this in terms of average order value (AOV), or the average amount each customer spends. If we can increase AOV, we can increase revenue overall, but how can we convince shoppers to buy … Read More
Leveraging Shifts in Consumer Spending During the Holiday Season
Each year, a palpable shift occurs in consumer spending during the holiday season: shoppers become more impulsive. Suddenly, even reserved buyers who may normally require months to make a purchase are driven to convert. In fact, 1 out of every 3 purchases during the holiday season is an impulse buy. As ecommerce prepares for the busiest online shopping period in … Read More
Three Ways to Increase Revenue in Quarter 4
In any normal year, aiming to increase revenue in Q4 is a given. In addition to the holiday season, which creates as much as 30% of retail sales for the entire year, it’s also a business’s last opportunity to hit KPIs for the year. Of course, this is not a normal year. While staggered re-openings have taken place around the … Read More
UpSellit Partner Spotlight: Rick Magennis of Bearcat Media
Affiliate Marketing and Management While virtually every industry has experienced disruption this year, affiliate marketing continues to stand among the best investments advertisers can make. Though many marketing budgets have contracted, performance-based marketing guarantees a positive return on investment, something especially attractive in an uncertain time. However, while affiliate marketing is an excellent way to generate new traffic and boost … Read More
UpSellit Announces Integration with Rakuten Advertising
UpSellit is pleased to announce its new SPI integration with Rakuten Advertising. Very few partners are given this opportunity, and we’re excited to further our relationship with one of the most distinguished names in Affiliate. Read on to find out more about the SPI integration partnership and what this means for Rakuten Advertising brands. What is Rakuten Advertising? Rakuten Advertising … Read More
4 Ways to Capture Leads Without Offering an Incentive
Effectively capturing new-to-file leads is one of the most important aspects of growing an ecommerce business. However, while incentive strategies are frequently used to collect leads, they’re not always the most cost-effective way to expand your list. That’s why it’s important to have strategies in place that allow you to capture leads without incentives. Why is Lead Capture So Important? … Read More
7 On-Site Optimizations that Maximize Affiliate Traffic Performance
Affiliate programs are an integral part of the success for many top performers in ecommerce. Every day, new partners join affiliate networks to increase traffic volume and push their brand forward. However, in order to improve affiliate program performance, it’s often necessary shift focus from gaining traffic to converting traffic. Improve Affiliate Program Performance with On-Site Optimization While affiliate marketing … Read More
The Research Behind Effective Email Send Times
If you ask 100 marketers “What’s the most effective email send time?” – you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself. In the past, dozens of studies have tried to nail down the “golden hour” for optimizing opens and click-throughs. However, results from studies have … Read More