One-to-One Marketing: Understanding its Role in Ecommerce 

Amanda AmoreEcommerce, Site Optimization

One-to-One Marketing: Understanding its Role in Ecommerce

Imagine having a personal shopper who can pull the items that best suit you, share special offers, and even hold your selections until you’re ready to make a purchase. Now, imagine that you could have that personalized experience at any time and in any place. That’s one-to-one-marketing. To break it down, one-to-one-marketing is the implementation of personalized interactions with customers … Read More

5 Ways Home & Decor Brands can Optimize the Shopping Experience

Amanda AmoreEcommerce, Site Optimization

5 Ways Home & Decor Brands can Optimize the Shopping Experience

Modern homes function as multipurpose spaces. This gives home and decor retailers a golden opportunity to maximize online revenue. Traditionally, homes were simply a place to eat and sleep. Today, a home can also be an office, classroom, fitness space, and entertainment hub. With shoppers continuing to dress every part of their home, it’s more important than ever to optimize … Read More

How Beauty Brands Can Boost New Customer Acquisition

Amanda AmoreEcommerce, Site Optimization

How Beauty Brands Can Boost New Customer Acquisition

New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. The Challenge of a Highly Saturated Marketplace  The beauty industry is rooted in how a product interacts with the user’s senses. Through a digital experience, shoppers can’t see, feel, or … Read More

The Research Behind Effective Email Send Times

Amanda AmoreEcommerce

Title card for "The Research Behind Effective Email Send Times"

If you ask 100 marketers “What’s the most effective email send time?” –  you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself.  In the past, dozens of studies have tried to nail down the “golden hour” for optimizing opens and click-throughs. However, results from studies have … Read More

How to Increase Online Bookings Amidst Revenge Travel

Amanda AmoreEcommerce

How to Increase Online Bookings Amidst Revenge Travel

Cooped up, fed up, and ready to get out into the world. That’s the mindset of many revenge travelers as they make plans for their long-awaited next adventures. Here’s how the travel industry can make the most of this new phenomenon. What is Revenge Travel? Stifled wanderlust mixed with a cautious optimism about the prospect of traveling has led to … Read More

Understanding Bounce Rates and How to Improve Yours

Amanda AmoreEcommerce

Understanding Bounce Rates and How to Improve Yours

What makes understanding bounce rates so important? Well, you know what they say about first impressions. You never get a second chance to make a great one. So, let’s talk about the visitors who enter your site, only to leave without any further engagement. We’ll break down what “bounce rate” is and how to improve yours. If you want to … Read More

7 Simple Strategies to Reduce Shopping Cart Abandonment

UpSellitEcommerce, Site Optimization

Title Card for 7 Simple Stranges too Reduce Shopping Cart Abandonment

What is Shopping Cart Abandonment? In ecommerce, the term abandonment refers to when a shopper leaves a webpage without completing the desired action. One of the most prevalent types of abandonment is shopping cart abandonment, which refers to users who add products to the virtual cart but leave before completing their purchase.   High cart abandonment rates have historically presented a … Read More

UpSellit Announces Integration with Partnerize

Amanda AmoreEcommerce

UpSellit Announces Integration with Partnerize

UpSellit is excited to announce an integrated partnership with Partnerize, a leader in partnership automation. We are thrilled to establish this relationship after years of successful collaboration and provide advertisers with turnkey access to UpSellit’s Behavioral Marketing platform. Read on to find out more about the integration partnership and what it means for Partnerize brands.  What is Partnerize? Partnerize is … Read More

How UpSellit’s Patented Mobile Exit Detection Recovers Online Revenue

Amanda AmoreEcommerce

How UpSellit’s Patented Mobile Exit Detection Recovers Online Revenue

Each time a user leaves your website, you lose an opportunity. But what if you could detect when they’re about to leave? Imagine all the ways that you could leverage those crucial last few seconds before they abandon. That’s where UpSellit’s patented Mobile Exit Detection technology comes in. What is Mobile Exit Detection? Exit detection refers to monitoring a range … Read More