Conversion Optimization: Shopping Carts

Ari Gillamconversion optimizationLeave a Comment

cart conversion optimization

  Conversion rate optimization is the process of increasing the percentage of your online site’s traffic that converts, but before your shoppers reach checkout, they must encounter a shopping cart page that is effective, simple, and secure.   While many online sites have sizable traffic, there is a significant disconnect between traffic volume and conversion rates. With 67.89 percent of … Read More

Conversion Optimization: Merchandising Your Product Pages

Ari Gillamconversion optimizationLeave a Comment

conversion optimization product pages

  Conversion optimization opportunities are typically expected from your shopping cart and checkout pages, but your product pages hold tremendous possibility for increased conversion rates. Optimizing product pages facilitates an enjoyable shopping environment that reaches a higher percentage of your site visitors. An optimized product page skillfully routes more traffic towards the checkout page and ultimately, to conversion.   We … Read More

Conversion Optimization: Build a Better Home Page

Ari Gillamconversion optimizationLeave a Comment

  Conversion optimization is a strategic process aimed to increase the percentage of site visitors who complete the desired action. From product pages to the checkout page, there are many conversion optimization opportunities waiting and ready to be seized and improved. First impressions hold tremendous weight, even with the most qualified potential customers, so let’s begin our conversion rate optimization … Read More

Conversion Optimization: Split Test Best Practices

Ari Gillamconversion optimizationLeave a Comment

conversion optimization

  Conversion optimization is the process of increasing the percentage of site visitors who complete a specific action. Whether you’re generating leads or driving revenue, there is always room for improvement. Optimizing your conversion rate requires a disciplined testing strategy that identifies what’s working and what isn’t. In this article, we’re going to lay out a foundation for planning and … Read More