Spring Cleaning Your Outdated Content

JJ Tysonconversion optimizationLeave a Comment

Could your old content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More

Getting Customers to Hit Refresh with Lifecycle Campaigns

JJ Tysonconversion optimizationLeave a Comment

In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. Initial conversion isn’t the end; it’s just the beginning. Sometimes we think of ecommerce as … Read More

Using Geographic Segmentation to Create Globally Personalized Experiences

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“The aim of marketing is to know the customer so well, the product or service fits them and sells itself.” – Peter Drucker With consumers facing more choices than ever before, one-size-fits-all campaigns are becoming less viable every day. Your customers want to be engaged on a personal level – which is impossible without a clear understanding of them. Segmentation … Read More

Drake and the Psychology of Free Shipping

Joel Thomasconversion optimizationLeave a Comment

Drake’s love of Free Shipping may be the most instructive meme in the history of conversion rate optimization. (Not that there’s really much competition – but still.) At first, this meme just seems like a funny observation. But this online joke actually carries with it a great deal of insight into the irrationality of human behavior. And since ecommerce is … Read More

8 Spam Words to Remove From Your Emails

JJ Tysonconversion optimizationLeave a Comment

Spam filters have come a long way since the early days of email. Once a relatively spotty service, email security has beefed up considerably over the past few years. While this is generally a good thing, it can spell trouble for legitimate email marketers. Even if you follow best practices, overactive spam filters can send your messages straight into digital … Read More

New Year, New Strategy!

JJ Tysonconversion optimizationLeave a Comment

Happy New Year! It’s officially 2019, and there’s never been a better time to be in eCommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. That being said, every eCommerce company faces challenges this year. Competition from Amazon and other major sites means that online retailers need to run a … Read More

Targeting the Last Minute Shopper

JJ Tysonconversion optimizationLeave a Comment

Targeting the Last Minute Shopper Shopping for last minute gifts can be an arduous process. Shoppers can often feel a sense of hopelessness as they hurriedly search for suitable gifts. Plus, seeing more proactive friends and family finished with their holiday shopping can make them feel like a failure. Last minute shoppers in the audience – take heart – you’re … Read More

Conversion Boosting Strategies for BFCM

JJ Tysonconversion optimizationLeave a Comment

In the retail sphere, no two days are as relentlessly hyped as Black Friday and Cyber Monday. Everyone knows that these days are important days for sales, but some may wonder “Why all the fuss?” Let’s examine some of the data. In 2017, ecommerce shoppers spent $7.9 billion on Black Friday weekend, including a robust $2+ billion dollars via mobile … Read More

The Most Common Coupon Strategy Mistakes (And How to Avoid Them)

JJ Tysonconversion optimizationLeave a Comment

Coupon strategies can seem like a magic bullet when it comes to boosting sales. In a previous article, we even highlighted the ways to effectively implement a coupon strategy. However, while lowering prices can certainly help, it is vital to implement incentives in a methodical manner. Without careful planning, discounts can ultimately hurt more than help. To help you avoid … Read More

On-Entry Strategies and Why They Scare Customers Away

JJ Tysonconversion optimizationLeave a Comment

With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere. However, there is one place where you never want to scare your customers: your website’s home page. It’s happened to everyone. You do a quick … Read More