Checkout Abandonment: Optimize the Final Step

Joe Rosenthalcheckout abandonment, Website Abandonment TipsLeave a Comment

On average, of all the traffic generated on e-commerce websites, a mere 4.8% of users make it through to the checkout process.  Of those that start checkout, less than half make it through to the end of the sale.  While a lack of trust can cause checkout abandonment, some online shoppers simply become frustrated with a convoluted process and unknown … Read More