The Pros and Cons of Different Checkout Designs

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MultiPage Checkout

Of all the problems online retailers face, checkout abandonment is arguably the most frustrating.  As a customer nearly reaches the end of the conversion funnel, something obstructs the finish line, causing him or her to abandon the website, eliminating a potential sale. Currently, about 56% of visitors abandon the checkout, meaning half of the consumers that initiate a sale run up … Read More

Checkout Abandonment: Less Is More

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Checkout Abandonment Tips

  Understanding Checkout Abandonment As of 2012, the average online purchase requires approximately 5 steps to go from shopping cart to order confirmation.  This means that online shoppers are required to complete tasks across five different pages before completing an order.  In an era of instant gratification, this multi-step process seems counterintuitive to the singular prevailing goal: Let’s make more … Read More

25 Website Abandonment Tips & Tricks: Sneak Peek

Bryan Gudmundsoncheckout abandonment, Reduce Cart Abandonment, Website Abandonment TipsLeave a Comment

We’ve been working on something fun and exciting over here at UpSellit.  In just a couple weeks, we’ll be releasing our new eBook, ’25 Website Abandonment Tips and Tricks.’  This book provides a long list of highly actionable steps you can take to reduce site abandonment at each stage of the conversion funnel.  The strategies are specific, easy to implement, … Read More

Cart Abandonment: Dissecting a Misnomer

Bryan Gudmundsoncart abandonment, checkout abandonment, website abandonmentLeave a Comment

Over the past few years, heads have turned to one of eCommerce’s largest hurdles, “cart abandonment.”  At often alarmingly high rates, online consumers prematurely end their visit to a website and never make the purchase.  Some marketers sifted through their site’s web analytics to try and identify ways to reduce their cart abandonment. Other marketers turned to the short list … Read More