Heavy Load: Webpage Size and Checkout Abandonment

Bryan Gudmundsoncheckout abandonment, Website Abandonment Tips, Website Bounce RateLeave a Comment

bounce rate

In a single session on a computer, how many times do you visit a page only to leave a few moments later because your information hasn’t loaded quickly enough? If you’re anything like the average browser, this happens fairly often. Don’t worry; you’re not just getting less patient with time. Sites are growing slower and the implications for website abandonment … Read More

Checking Out Staples.com

Bryan Gudmundsoncheckout abandonment, website abandonmentLeave a Comment

checkout abandonment analysis

Website Abandonment Analysis: Staples.com, Part 3 In this final segment of our analysis of Staples.com, we’re going to take our reams of paper through checkout and make our printer happy with a fresh supply. Along the way, we’ll take a look at the techniques employed by the office supply retailer to make checkout a quick, pleasant experience.   Reducing Checkout … Read More

Checkout Abandonment: Something from Nothing

Bryan Gudmundsoncheckout abandonment, email remarketingLeave a Comment

Checkout Abandonment

In a perfect world, each visitor to your site browses through products, selects a few that they like, places those items in the cart, and moves through checkout towards a completed purchase. Unfortunately, the world of e-commerce is far from perfect. Approximately 56.3% of shoppers abandon from checkout pages before confirming their transaction, which, dependent on your monthly traffic, can … Read More

Alternative Payment Methods and Checkout Abandonment

Bryan Gudmundsoncheckout abandonmentLeave a Comment

Last week, international Airline KLM announced a new method of booking flights, making changes to reservations, and making payments. The company will now serve customers who interact with the company via private message on social media outlets Twitter and Facebook. To accept payment from these social consumers, specialized representatives dispatch customized URLs that direct customers to unique checkout pages. While … Read More

Strategic Email Remarketing: A Look at Lenovo’s Campaign

Bryan Gudmundsoncheckout abandonment, email remarketing, Email ReMarketing StrategiesLeave a Comment

Email ReMarketing Campaign

Today, UpSellit released a study that outlines the success of Lenovo’s custom email remarketing campaign. We’re going to discuss the strategies we employed to yield the successes outlined in the report. While the topics of today’s post are useful even if you haven’t gone through the study, reading about our work will give you a greater insight into how UpSellit … Read More

Reducing Checkout Abandonment with Simple User Experience Tweaks

Joe Rosenthalcheckout abandonment, Email ReMarketing StrategiesLeave a Comment

checkout abandonment

The difference between a sale and a cold lead is often as small as a single odd click during checkout. Arguably the most frustrating type of website abandonment, checkout abandonment happens when the client is just a few keystrokes away from making the sale. At the very last minute, something draws the reader’s attention away, sometimes leaving you with a … Read More

The Pros and Cons of Different Checkout Designs

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MultiPage Checkout

Of all the problems online retailers face, checkout abandonment is arguably the most frustrating.  As a customer nearly reaches the end of the conversion funnel, something obstructs the finish line, causing him or her to abandon the website, eliminating a potential sale. Currently, about 56% of visitors abandon the checkout, meaning half of the consumers that initiate a sale run up … Read More

Checkout Abandonment: Less Is More

Joe Rosenthalcheckout abandonmentLeave a Comment

Checkout Abandonment Tips

  Understanding Checkout Abandonment As of 2012, the average online purchase requires approximately 5 steps to go from shopping cart to order confirmation.  This means that online shoppers are required to complete tasks across five different pages before completing an order.  In an era of instant gratification, this multi-step process seems counterintuitive to the singular prevailing goal: Let’s make more … Read More

25 Website Abandonment Tips & Tricks: Sneak Peek

Bryan Gudmundsoncheckout abandonment, Reduce Cart Abandonment, Website Abandonment TipsLeave a Comment

We’ve been working on something fun and exciting over here at UpSellit.  In just a couple weeks, we’ll be releasing our new eBook, ’25 Website Abandonment Tips and Tricks.’  This book provides a long list of highly actionable steps you can take to reduce site abandonment at each stage of the conversion funnel.  The strategies are specific, easy to implement, … Read More

Cart Abandonment: Dissecting a Misnomer

Bryan Gudmundsoncart abandonment, checkout abandonment, website abandonmentLeave a Comment

Over the past few years, heads have turned to one of eCommerce’s largest hurdles, “cart abandonment.”  At often alarmingly high rates, online consumers prematurely end their visit to a website and never make the purchase.  Some marketers sifted through their site’s web analytics to try and identify ways to reduce their cart abandonment. Other marketers turned to the short list … Read More