Checkout Abandonment Analysis: The Multi-Page Checkout

Joe Rosenthalcheckout abandonment, Types of CheckoutLeave a Comment

Checkout abandonment is a problem that keeps ecommerce vendors biting their nails while analysts crunch numbers. Everyone’s trying to figure out why 56.3% of shoppers terminate their session moments before converting. As the result of thousands of trials and errors, three primary types of checkout flows have surfaced as popular favorites. These are, The Multi-Page Checkout The Accordion Checkout The … Read More

Holiday Analysis: Checkout Lines Abandoned for Online Purchases

Joe Rosenthalcheckout abandonment, Cyber MondayLeave a Comment

checkout abandonment

  Checkouts abandoned, carts converted, and sales records shattered. The Black Friday through Cyber Monday consumer marathon has come to a close and merchants can finally take a (short) breather to gather their wits. Although some early reports say that brick-and-mortar visits decreased compared to last year, ecommerce had a fantastic weekend and UpSellit broke its personal record for total … Read More

Fight Mobile Checkout Abandonment with the Perfect Process

Reine Smithcheckout abandonmentLeave a Comment

mobile checkout abandonment

  Checkout abandonment is a universal problem that plagues both desktop and mobile devices. Last week, we analyzed the most potent conversion killers among mobile ecommerce shoppers. Today, we’re going to take a slightly different (and slightly more positive approach) by putting together a hypothetical perfect checkout for mobile shoppers.     The Perfect Checkout is Fast In general, checkout … Read More

Simple Solutions to Checkout Abandonment

Joe Rosenthalcheckout abandonmentLeave a Comment

checkout abandonment

  Checkout abandonment is a unique and often vexing phenomenon in ecommerce. Unlike other types of abandonment, checkout abandonment is seldom caused by window shopping or competing deals. Once a user has moved on from the shopping chart, there’s only one thing in the way of conversion: Checkout.     Unfortunately, one of the most damaging barriers to conversion is … Read More

Reducing Checkout Abandonment while Navigating EU Ecommerce Regulations

Joe Rosenthalcheckout abandonmentLeave a Comment

Checkout abandonment is a serious concern for most online retailers. Endless hours are poured into optimizing a site’s checkout process in order to deliver a streamlined flow with the highest possible conversion rate. However, when you start selling to countries across the globe, international regulations become a consideration and make the whole experience a little more complicated. Beyond optimizing design … Read More

4 Email Remarketing Tips that Reduce Checkout Abandonment

Joe Rosenthalcheckout abandonment, email remarketingLeave a Comment

email remarketing

Email remarketing is one part art, one part science. In order to create the most effective messages, you need to take a scientific approach and test dozens of variations against a control. You need to calculate, record, and analyze tons of data to identify drop-off points in the path to conversion. However, these messages must also be a joy to … Read More

Reduce Cart Abandonment with 5 Checkout Optimization Strategies

Bryan Gudmundsoncheckout abandonment, Reduce Cart AbandonmentLeave a Comment

reduce cart abandonment

Reducing cart abandonment rates is sometimes as simple as remembering one basic fact: People don’t like putting in extra effort. This isn’t to say that the consumer is lazy, rather that the consumer doesn’t like to have their time wasted in pursuit of purchasing. Multiple polls and studies have shown that as the shopping process gets longer and more convoluted, … Read More

Site Abandonment Myths Debunked

Joe Rosenthalcart abandonment, checkout abandonment, website abandonmentLeave a Comment

website-abandonment

Website abandonment can be baffling. There are hundreds of factors that contribute to the different types of abandonment, making it difficult to pin down an exact cause. As with most open-ended mysteries, a few myths have starting cropping up about site abandonment. Today, we’d like to do our part in squashing some of these tall tales.     Myth – … Read More

Checkout Strike Out: Analyzing the Causes of Checkout Abandonment

Joe Rosenthalcheckout abandonmentLeave a Comment

checkout abandonment

  A few weeks ago, we posted a three-part series on Staples.com and website abandonment, taking an objective look at the online store and noting the strongest and weakest parts of the customer experience. Today, we’re going to analyze the factors that contribute to checkout abandonment on a purchase funnel that’s in need of some serious optimization. The retailer’s name … Read More