3 Golden Rules of Checkout Abandonment – And When to Break Them

Joe Rosenthalcheckout abandonmentLeave a Comment

Checkout abandonment is the scourge of ecommerce. Yes, that may come across a bit dramatic, but when 54% of shoppers terminate their session just moments before finalizing their purchase, it’s easy to understand online merchants’ passionate distaste for it. Thankfully, as the ecommerce industry continues to grow, people are becoming more wary of site abandonment and, specifically, how to combat … Read More

Checkout Abandonment Is Not Shopping Cart Abandonment

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Checkout Abandonment Reasons

  Checkout abandonment and shopping cart abandonment are not the same thing. In an industry that’s built on research and testing, there’s no place for imprecise terminology. At UpSellit, we believe it’s important to clearly identify and label the problems we aim to fix so we’re dedicating this week’s article to the importance of the difference between checkout abandonment and … Read More

Checkout Page Analysis: The One-Page Checkout

Joe Rosenthalcheckout abandonment, checkout page, one-page checkout, Types of CheckoutLeave a Comment

checkout page analysis

  Checkout pages are often the cause of boredom and confusion. To collect marketing information, vendors layer pages and pages of form fields into their checkouts, leaving the customer with a bloated, drawn-out process that’s much easier to abandon than complete. To reduce checkout abandonment rates, some vendors opt to cut out unnecessary steps between cart and conversion by including … Read More

Checkout Process Analysis: The Accordion Checkout

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accordion checkout process

The checkout process typically falls into three categories: single page, multi-page, and accordion. Last week, we analyzed three popular apparel sites’ multi-page checkout processes and outlined their strengths and weaknesses. In today’s post we’re analyzing the newly popular accordion checkout process.   The Accordion Checkout Process The accordion checkout, as the name suggests, resembles an accordion in its expanding design. … Read More

Checkout Abandonment Analysis: The Multi-Page Checkout

Joe Rosenthalcheckout abandonment, Types of CheckoutLeave a Comment

Checkout abandonment is a problem that keeps ecommerce vendors biting their nails while analysts crunch numbers. Everyone’s trying to figure out why 56.3% of shoppers terminate their session moments before converting. As the result of thousands of trials and errors, three primary types of checkout flows have surfaced as popular favorites. These are, The Multi-Page Checkout The Accordion Checkout The … Read More

Holiday Analysis: Checkout Lines Abandoned for Online Purchases

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checkout abandonment

  Checkouts abandoned, carts converted, and sales records shattered. The Black Friday through Cyber Monday consumer marathon has come to a close and merchants can finally take a (short) breather to gather their wits. Although some early reports say that brick-and-mortar visits decreased compared to last year, ecommerce had a fantastic weekend and UpSellit broke its personal record for total … Read More

Fight Mobile Checkout Abandonment with the Perfect Process

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mobile checkout abandonment

  Checkout abandonment is a universal problem that plagues both desktop and mobile devices. Last week, we analyzed the most potent conversion killers among mobile ecommerce shoppers. Today, we’re going to take a slightly different (and slightly more positive approach) by putting together a hypothetical perfect checkout for mobile shoppers.     The Perfect Checkout is Fast In general, checkout … Read More

Simple Solutions to Checkout Abandonment

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checkout abandonment

  Checkout abandonment is a unique and often vexing phenomenon in ecommerce. Unlike other types of abandonment, checkout abandonment is seldom caused by window shopping or competing deals. Once a user has moved on from the shopping chart, there’s only one thing in the way of conversion: Checkout.     Unfortunately, one of the most damaging barriers to conversion is … Read More

Reducing Checkout Abandonment while Navigating EU Ecommerce Regulations

Joe Rosenthalcheckout abandonmentLeave a Comment

Checkout abandonment is a serious concern for most online retailers. Endless hours are poured into optimizing a site’s checkout process in order to deliver a streamlined flow with the highest possible conversion rate. However, when you start selling to countries across the globe, international regulations become a consideration and make the whole experience a little more complicated. Beyond optimizing design … Read More