The Subtle Art of “Add to Cart”

Joe Rosenthalcart abandonment, Reduce Cart AbandonmentLeave a Comment

  Consider Cart Abandonment Every online shopping cart is designed to keep the shopper on the path to conversion. Out of a wide variety of approaches, four distinct cart methods have emerged. While some methods are designed to push the shopper towards checkout, others are designed to increase average order values. In this article we’re going to explore the different … Read More

The Staples of a Cart that Converts

Bryan Gudmundsoncart abandonment, Website Abandonment TipsLeave a Comment

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Shopping Cart Abandonment Analysis: Staples.com, Part 2   In our last website abandonment analysis, we outlined the beginning of our journey through Staples.com. We set out to restock our office’s supply of paper and, along the way, we took a look at what Staples is doing to reduce website abandonment from their online store. In this entry, we’re going to … Read More

Tomorrow’s Shipping Technologies and Today’s Best Practices

Joe Rosenthalcart abandonment, ecommerce newsLeave a Comment

By now, you’ve surely heard the rumors and the chatter surrounding last year’s announcement of Amazon Prime Air, the e-commerce giant’s planned unmanned drone deliver service. In the weeks that followed, discussions rapidly bubbled up and debates boiled about the feasibility of Amazon’s lofty plan. However, even if Amazon’s plan to use unmanned drones is permanently grounded due to FAA … Read More

From Black Friday to Cyber Monday 2013

Joe Rosenthalblack friday, cart abandonment, Cyber MondayLeave a Comment

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Although brick and mortar store employees are still sweeping up the aisles and sifting through the rubble left by the frenzy of discount shoppers, an overwhelmingly large number of savvy shoppers opted to take their deal hunting home this past Friday for some online shopping. This year, early predictions for the unofficial holiday of “Black Friday” and its counterpart “Cyber … Read More

Cyber Monday Preparation: Part 2

Joe Rosenthalcart abandonment, Cyber MondayLeave a Comment

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In our last Cyber Monday entry, we spent some time talking about what makes this year’s Cyber Monday a particularly important event and went over a few tips to help you prepare for the biggest sales day of the year. Today, we’re going to conclude our look ahead at the holiday season with a few more helpful hints. More specifically, … Read More

Email ReMarketing: Referencing the Abandoned Cart

Joe Rosenthalcart abandonment, email remarketingLeave a Comment

In recent years, e-commerce technology has exploded. New merchant technologies crop up daily and and year-old techniques become obsolete just as quickly. Despite this, email as a marketing medium has seen steady, growing success over the past decade as a cart abandonment solution. So, what makes the ‘ancient’ tool known as email remarketing so powerful? What gives email remarketing staying … Read More

Reduce Cart Abandonment Through Simple Usability

Joe Rosenthalcart abandonment, Reduce Cart AbandonmentLeave a Comment

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Over the last few years, online retailers have started to pay close attention to shopping cart abandonment. As a result, articles and studies and surveys have cropped up offering suggestions on additions and alterations that, according to authors, must be made to each and every online shopping cart. If one were to take every single piece of advice to heart, … Read More

Reduce Cart Abandonment with Effective Shipping Policies

Bryan Gudmundsoncart abandonment, Reduce Cart AbandonmentLeave a Comment

Reduce Cart Abandonment with Effective Shipping Policies

Through studies and surveys, ecommerce analysts have filled articles and eBooks to the brim with various factors that contribute to a high rate of shopping cart abandonment.  Collectively, these factors leave approximately seven of ten shopping carts in limbo, abandoned by consumers with items inside waiting to be purchased. Of the myriad of reasons for abandonment, shipping costs are undeniably the … Read More