Behavioral Segmentation Saved Email Marketing

Bryan GudmundsonBehavioral Segmentation, Email Marketing IdeasLeave a Comment

Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email marketing ideas, behavioral segmentation brings endless possibilities that boost every metric from open rate to conversion rate. “Email is dead!” is the mantra among marketers who haven’t found success … Read More