Using Wishlists Beyond the Holidays

JJ Tysonabandonment solutions, Behavioral Segmentation, cart abandonment, cart abandonment email, checkout abandonment, conversion optimization, Email Marketing Ideas, email remarketing, increase conversions, website abandonment, Website Abandonment TipsLeave a Comment

When You Wish Upon a List Many people think of wishlists as being applicable only on special occasions. Children often make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. While these uses of wishlists can be very effective on special occasions, many … Read More

Conversion Boosting Strategies for BFCM

JJ Tysonabandonment solutions, Behavioral Segmentation, cart abandonment, checkout abandonment, conversion optimization, customer recovery, email remarketing, targeted offers, website abandonmentLeave a Comment

In the retail sphere, no two days are as relentlessly hyped as Black Friday and Cyber Monday. Everyone knows that these days are important days for sales, but some may wonder “Why all the fuss?” Let’s examine some of the data. In 2017, ecommerce shoppers spent $7.9 billion on Black Friday weekend, including a robust $2+ billion dollars via mobile … Read More

Control Groups: An Effective Way to Measure Campaign Success

Anthony Villegasabandonment solutions, Behavioral Segmentation, Bounce Rate, cart abandonment, checkout abandonment, conversion optimization, customer recovery, remarketing, website abandonment, Website Abandonment Solutions, Website Bounce RateLeave a Comment

In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to test against? Well, that’s where control groups comes into to play. What is a control … Read More

Behavioral Segmentation Saved Email Marketing

Bryan GudmundsonBehavioral Segmentation, Email Marketing IdeasLeave a Comment

Behavioral segmentation is a marketing tactic where consumers are divided into separate groups and delivered unique content based on the actions they’ve performed in the past. When it comes to email marketing ideas, behavioral segmentation brings endless possibilities that boost every metric from open rate to conversion rate. “Email is dead!” is the mantra among marketers who haven’t found success … Read More