Optimizing the Affiliate Marketing Sales Funnel

Kristen IndiharAffiliate Marketing

Optimizing The Affiliate Marketing Sales Funnel

If you’re in the world of marketing or sales, you’re probably familiar with the word “funnel.” The traditional sales funnel, also known as the buyer’s journey, describes moving a potential customer through a set of stages to complete a desired action – the goal usually being a sale. Brands use this conversion funnel as a visual road map to create … Read More

Affiliate Marketing 101: Overview of Affiliates & Technology Partners

Kristen IndiharAffiliate Marketing

Affiliate Marketing 101: Overview of Affiliates & Technology Partners

Affiliate marketing has been on the rise over the last five years, and we don’t see that changing anytime soon.  According to Media Kix, an estimated 80% of brands have affiliate programs, and affiliate marketing spending will continue to grow over 10% in the upcoming years. What is Affiliate Marketing? Affiliate marketing is defined as promoting a retailer’s product or … Read More