Social Proof Strategies and their Importance in Ecommerce

JJ TysonEcommerceLeave a Comment

Title Card for "Social Proof Strategies and their importance in Ecommerce

Defining Social Proof Social proof has become a hot topic in ecommerce, but what is it, exactly? Social proof is a sales tactic based on what researchers call “Informational Social Influence.” This psychological principle states that when people are unsure of how to act, they tend to imitate the behavior of others. For example, let’s say you’re getting pizza with … Read More

Increasing Average Order Value with Cross-Selling

JJ TysonEcommerce, Site OptimizationLeave a Comment

Title card for "Increasing Average Order Value with Cross-Selling"

Cross-selling is a sales technique designed to increase Average Order Value. (AOV) It’s very similar to the upsell, which we’ve discussed in a previous article. The similarities between cross-selling and upselling can lead to confusion. In fact, some people use the terms cross-sell and upsell interchangeably. Although this is understandable, this common mix-up muddles the usefulness of both strategies.   Like … Read More

Brand Trust and the Keys to Building It

JJ TysonEcommerceLeave a Comment

Brand Trust and the Keys to Building It

Building brand trust has become more important than ever before. Today’s companies handle a great deal of data, much of which is highly personal. With data leaks becoming a regular part of daily life, including Facebook’s recent high-profile flub, it’s become increasingly difficult to create a sense of trust among customers.  Obviously, it’s in every company’s best interest to handle … Read More