4 Strategies That Reduce Mobile Abandonment

JJ TysonEcommerceLeave a Comment

4 Strategies to Reduce Mobile Abandonment

The rapid rise of mobile shopping has been nothing short of astounding. Just a decade ago, shopping on a mobile device was relatively new and accounted for very few conversions. As of 2019, mobile shopping accounts for nearly ⅓ of all ecommerce purchases. Giving consumers the ability to shop anytime, anywhere is great for retailers, but it comes with a … Read More

Using Behavior Based Marketing in Your Campaigns

JJ TysonEcommerceLeave a Comment

"Using Behavior Based Marketing in Your Campaigns" title card

Imagine this – you’re shopping on your favorite site, you add an item to your cart – but you get distracted and leave. Minutes later, you receive an email reminding you to complete your purchase. This is a classic example of Behavior Based Marketing. This kind of marketing is highly effective when engaging customers – and it’s taking ecommerce by … Read More

Best Practices for an Abandonment Email Strategy

JJ TysonRemarketingLeave a Comment

Abandonment Email Strategy

While ecommerce has grown in the past decade, abandonment remains a major issue for online retailers. Case in point: 77% of all online shoppers abandoned their carts in 2017.   For that reason, a well-executed abandonment email strategy is essential for any ecommerce business.  Email remarketing is the process of contacting a lost lead and reintroducing them to the conversion … Read More