Understanding Bounce Rates and How to Improve Yours

JJ TysonEcommerceLeave a Comment

What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving. Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. As probably know, a “bounce” is when a visitor leaves your site after viewing only one page. It’s the … Read More

4 Reasons SMS Marketing is More Popular Than Ever

JJ TysonLead CaptureLeave a Comment

SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down.  Similarly to Facebook retargeting, SMS messaging leverages real-time personalization to enhance the customer experience. It allows companies to reach a broad … Read More