5 Steps to the Perfect Email Preheader

UpSellitRemarketingLeave a Comment

5 Steps to the Perfect Preheader

Email preheaders are often overlooked, but the right copy can significantly increase your open rate. Most email marketers focus solely on the subject line. It makes sense; it’s the most prominent message in the user’s inbox. However, the preheader valuable inbox real estate, and a perfect email preheader can make the difference between conversion and a deletion. Before we get … Read More

Understanding Bounce Rates and How to Improve Yours

JJ TysonEcommerceLeave a Comment

Understanding Bounce Rates and How to Improve Yours

What makes improving bounce rates so important? The success of your business depends on engaging your customers – and that can’t happen if they leave immediately after arriving. Bounce rates are perhaps the most important (and most dreaded) metric in ecommerce. As you probably know, a “bounce” is when a visitor leaves your site after viewing only one page. It’s … Read More

4 Reasons SMS Marketing is More Popular Than Ever

JJ TysonLead Capture, RemarketingLeave a Comment

4 Reasons SMS Marketing is More Popular Than Ever

SMS marketing is more effective than ever. Although marketers have utilized text messages since the 90s, the medium has exploded in popularity recently. SMS marketing grew nearly 200% between 2015 and 2017 and shows no signs of slowing down.  Similarly to Facebook retargeting, SMS messaging leverages real-time personalization to enhance the customer experience. It allows companies to reach a broad … Read More