4 Ways to Capture Leads Without Offering an Incentive

JJ TysonEcommerceLeave a Comment

4 Ways to Capture Leads Without Offering an Incentive

High quality lead capture strategies are important. Why? Because having a customer’s email is powerful. But how do you capture leads without offering an incentive?  A well-developed email list expands your customer base and is an incredible asset. It allows for effective remarketing, and builds customer loyalty. Best of all, you won’t have to spend a dime on placement. That’s … Read More

Engaging Strategies to Heat Up Your Summer Marketing

JJ TysonSeasonal MarketingLeave a Comment

Engaging Strategies to Heat up Your Summer Marketing

Summer is here! That means warm temperatures, high spirits, and endless opportunities for summer marketing. As the heat drives customers outside, it creates numerous opportunities for different industries to thrive. Since summer is all about having fun, retailers everywhere can join in and help customers create a summer to remember. As students go on break and vacation planning hits its … Read More

Why Unique Coupon Codes Are Important

JJ TysonTargeted TacticsLeave a Comment

Why Unique Coupon Codes Are Important

Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. Not to mention common mistakes to avoid. A simple aspect of these campaigns that many campaigns work with are coupon codes. I’ll assume you have a basic understanding of coupon codes: a keyword or series of characters that … Read More

Integrating SMS Marketing with On-Site Engagement

JJ TysonLead CaptureLeave a Comment

Integrating SMS Marketing with On-Site Engagement

Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. As we discussed in “3 Ecommerce Trends to Know for 2019,” mobile marketing is more important than ever. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number … Read More