Why Unique Coupon Codes Are Important

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Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. We’ve talked about running successful coupon incentives in the past. This week though, we’re focusing on a simple aspect of these campaigns that many campaigns work with – coupon codes. If you’re reading this article, I’ll assume you … Read More

Integrating SMS with On-Site Engagement

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Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. As we discussed in “3 Ecommerce Trends to Know for 2019,” mobile marketing is more important than ever. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number … Read More