Seasonal Marketing Ideas for Spring Holidays

JJ TysonSeasonal MarketingLeave a Comment

Seasonal Marketing Ideas for Spring Holidays

Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience. Something shared that people, regardless of background, live through together. One of the most powerful and lasting of these experiences … Read More

Spring Cleaning Your Outdated Content

JJ TysonEcommerceLeave a Comment

Spring Cleaning Outdated Content

Could your outdated content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More

Getting Customers to Hit Refresh with Lifecycle Campaigns

JJ TysonEmail RemarketingLeave a Comment

Lifecycle Campaigns to Increase Conversions

Converting a returning customer is 5-10x more cost effective than converting a new one. Once a customer converts initially, retention becomes the name of the game. Lifecycle campaigns are an excellent way to re-engage customers who have previously bought from you. By leveraging information gathered from previous interactions, you can target them far more effectively than you could a brand-new … Read More