Drake and the Psychology of Free Shipping

Joel Thomasconversion optimizationLeave a Comment

Drake’s love of Free Shipping may be the most instructive meme in the history of conversion rate optimization. (Not that there’s really much competition – but still.) At first, this meme just seems like a funny observation. But this online joke actually carries with it a great deal of insight into the irrationality of human behavior. And since ecommerce is … Read More

From Lean to Green: Growing Your Customer List with Lead Capture Strategies

JJ Tysonemail remarketingLeave a Comment

Lead capture is the backbone of effective email remarketing. Without a well developed email list, it doesn’t matter how good your messaging is; you won’t be reaching people. That being said, the average person receives around 88 emails a day – and most folks aren’t clamoring to increase that number. Fortunately, there are several tried and true methods for expanding … Read More

Feeling Lucky? Using Gamification to get Customers Involved

JJ TysongamificationLeave a Comment

Let’s Play a Game! The ecommerce world has been abuzz recently with talks about gamification. It seems every guru in the business is proclaiming gamification “the new frontier,” and a “game changer.” This leads us to the point of today’s article. Although gamification is often presented as a new idea, it’s actually a very old (and effective) sales tool. That … Read More