Using Wishlists Beyond the Holidays

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Using Wishlists Beyond the Holidays

Many people think of wishlists as being applicable only on special occasions or holidays. Children make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. Many people don’t realize that wishlist strategies can be an effective ecommerce tool all year long. In ecommerce, … Read More

Optimizing the Frequency of Remarketing Emails

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Optimizing the Frequency of Remarketing Emails

Back in the day, email remarketing campaigns were known by a much more aggressive name: email blasts. Such campaigns suffered from poor public perception and high unsubscribe rates. Think about it – would you really want to have your email blasted? The nature and frequency of these remarketing emails were much different. Today’s email remarketing campaigns are generally thought of … Read More

The Art of Upselling

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The Art of Upselling

Few sales techniques are as universal and effective as upselling. Upselling is used to get a customer to spend more by buying an upgraded version of what’s being purchased. Upselling exist because customers will often pick the cheapest version of whatever they’re buying. They need to see a direct benefit to paying more. It is a salesperson’s job to make … Read More

Conversion Boosting Strategies for BFCM

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Conversion Boosting Strategies for Black Friday and Cyber Monday

In the retail sphere, no two days are as relentlessly hyped as Black Friday and Cyber Monday. Everyone knows that these days are important days to put conversion boosting strategies into action. Some may wonder “Why all the fuss?” Let’s examine some of the data. In 2017, ecommerce shoppers spent $7.9 billion on Black Friday weekend. That includes a robust … Read More