Control Groups: An Effective Way to Measure Campaign Success

Anthony Villegasabandonment solutions, Behavioral Segmentation, Bounce Rate, cart abandonment, checkout abandonment, conversion optimization, customer recovery, remarketing, website abandonment, Website Abandonment Solutions, Website Bounce RateLeave a Comment

In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to test against? Well, that’s where control groups comes into to play. What is a control … Read More