Conversion Optimization: 4 Do’s For a Frictionless Checkout Process

Ari Gillamconversion optimizationLeave a Comment

checkout optimization

  Conversion optimization is the strategic system set to encourage a higher percentage of your site visitors to convert. Your site’s efforts should be reflected in a clean, focused checkout process.   With an average cart abandonment rate for an e-commerce site at nearly 70%, it’s no secret that high abandonment rates result in your business losing out on money. … Read More

Conversion Optimization: Shopping Carts

Ari Gillamconversion optimizationLeave a Comment

cart conversion optimization

  Conversion rate optimization is the process of increasing the percentage of your online site’s traffic that converts, but before your shoppers reach checkout, they must encounter a shopping cart page that is effective, simple, and secure.   While many online sites have sizable traffic, there is a significant disconnect between traffic volume and conversion rates. With 67.89 percent of … Read More