Conversion Optimization: Split Test Best Practices

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conversion optimization

  Conversion optimization is the process of increasing the percentage of site visitors who complete a specific action. Whether you’re generating leads or driving revenue, there is always room for improvement. Optimizing your conversion rate requires a disciplined testing strategy that identifies what’s working and what isn’t. In this article, we’re going to lay out a foundation for planning and … Read More

5 Real-Time Marketing Solutions that Increase Conversions

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  Real-time marketing solutions deliver personalized conversion experiences. They react to visitor behavior and align with customer expectations in order to deliver the right message at the right time. So, how do you create an effective real-time marketing solution for your online business? It’s not easy, but we think ecommerce marketers can learn a lot from TV sitcoms.   There … Read More