Expanding Your Email Remarketing Reach Beyond the Shopping Cart

UpSellitemail lightbox, email remarketing, website abandonmentLeave a Comment

email-remarketing-reach

  Email remarketing has proven itself to be a highly effective solution for recovering abandoned carts. If an online shopper advances to the checkout and abandons after submitting their email address, delivering a series of strategic emails can increase conversions 5-15%. What can a retailer do when a new consumer hasn’t provided an email address? What can a retailer do … Read More

3 Reasons On-Entry Email Collection is a Terrible Idea

Bryan Gudmundsonemail lightbox, email remarketing, Email ReMarketing StrategiesLeave a Comment

email lightbox

  We’ve noticed a lot of ecommerce websites display an email lightbox to visitors the moment they arrive. These windows display on websites as soon as they load and offer the visitor a discount or access to exclusive deals in exchange for an email address. Today, we’re going to discuss the pros and cons of entry email lightboxes and explore … Read More

Canada’s Anti-Spam Legislation (CASL) Goes Into Effect: Email ReMarketing Quick Reference

Bryan Gudmundsonecommerce news, email remarketingLeave a Comment

canadian ati-spam law

Disclaimer: The information in this blog should not be regarded as formal legal advice. Please seek official legal counsel for any specific questions.   For Canadians, July 1st is a big day. Today, nearly 150 years ago, three colonies in North America conjoined to officially form what is now Canada. Today, on this particular Canada Day, however, our neighbors to … Read More