UpSellit Awarded “Best Use of Data-Driven Marketing” at 2022 Rakuten Advertising Golden Link Awards

Kristen IndiharUncategorized

UpSellit Awarded "Best Use of Data-Driven Marketing" at 2022 Rakuten Advertising Golden Link Awards

UpSellit won the award for Best Use of Data-Driven Marketing at the 19th annual Golden Link Awards! This is our second consecutive year accepting this award, and we’re honored to be recognized by Rakuten Advertising. About the Golden Link Awards The Golden Link Awards are presented by Rakuten Advertising to recognize top publishers, advertisers, and agencies in the United States. … Read More

How Online Businesses Can Get Started with Conversion Rate Optimization

Amanda AmoreEcommerce, Site Optimization

What is Conversion Rate Optimization? We’ve all heard the term Conversion Rate Optimization (or, simply, CRO) — but what does it actually mean? CRO refers to the process of positioning your website (aka optimizing it) to improve the chances of visitors taking the desired actions on it (aka conversions). Even more simply put? Conversion optimization means setting up your website … Read More

Conversion Optimization: Optimizing Your Homepage

Amanda AmoreSite Optimization

Conversion Optimization Optimizing Your Homepage

Conversion optimization is the name of the ecommerce game. And optimizing your website begins with optimizing your homepage. Why? Because an optimized homepage means a lower bounce rate, a better user experience, and ultimately, increased conversions. Your homepage is the face of your website. It introduces every other web page. Within a few brief seconds of visiting your homepage, users … Read More

6 Characteristics to Look for in an Affiliate Partnership

Kristen IndiharAffiliate Marketing

6 Characteristics to Look for in an Affiliate Partnership

As an advertiser, paying an affiliate a small commission to help spread brand awareness, acquire new customers, and reach KPIs seems like a no-brainer. Yet how do you find the right partners for your brand?  Partnerships go both ways, and it’s important to work with the right partners to produce results on both sides. To help select profitable partners, we’ve … Read More

UpSellit Shortlisted for Three 2022 Performance Marketing Awards

Kristen IndiharAffiliate Marketing

UpSellit Shortlisted for Three 2022 Performance Marketing Awards

UpSellit US and UK have been shortlisted for three 2022 Performance Marketing Awards! The Performance Marketing Awards (PMAs) recognize the top companies, campaigns, and individuals excelling in affiliate and performance marketing sectors.  UpSellit UK is proud to be nominated for Best Retail and E-Commerce and Best Technology and Telecoms. UpSellit US is honored to be nominated for Global Excellence, as it … Read More

Actionable Tips to Run a Successful Spring Affiliate Program

Kristen IndiharAffiliate Marketing

Tips to Run a Spring Affiliate Program

Spring is here, meaning it’s the perfect time to review your affiliate program and plan for the months ahead. Holiday marketing is effective, but to run a successful spring affiliate program you can take advantage of more than just popular ecommerce dates to drive affiliate sales.  As an advertiser, leveraging seasons as a whole is an effective way to increase … Read More

One-to-One Marketing: Understanding its Role in Ecommerce 

Amanda AmoreEcommerce, Site Optimization

One-to-One Marketing: Understanding its Role in Ecommerce

Imagine having a personal shopper who can pull the items that best suit you, share special offers, and even hold your selections until you’re ready to make a purchase. Now, imagine that you could have that personalized experience at any time and in any place. That’s one-to-one-marketing. To break it down, one-to-one-marketing is the implementation of personalized interactions with customers … Read More

5 Ways Home & Decor Brands can Optimize the Shopping Experience

Amanda AmoreEcommerce, Site Optimization

5 Ways Home & Decor Brands can Optimize the Shopping Experience

Modern homes function as multipurpose spaces. This gives home and decor retailers a golden opportunity to maximize online revenue. Traditionally, homes were simply a place to eat and sleep. Today, a home can also be an office, classroom, fitness space, and entertainment hub. With shoppers continuing to dress every part of their home, it’s more important than ever to optimize … Read More

Emerging Affiliate Marketing Trends in the New Year

Kristen IndiharAffiliate Marketing

Emerging Affiliate Marketing Trends in the New Year

2022 is here, and affiliate marketing is more popular than ever. As companies launch new initiatives, it’s crucial to examine emerging affiliate marketing trends in the new year to ensure success for your brand. According to Statista, affiliate marketing spend in the US is projected to reach $8.2 billion in 2022, which is up by $5.4 billion compared to 2017. … Read More

8 On-Site Strategies To Grow Your Email List

UpSellitLead Capture

Title card for 8 On Site Strategies to Grow Your Email List

The Importance of Growing Your Ecommerce Email List Although generating conversions will always be a main goal, leads are a crucial part of building brand awareness while paving the way for future conversions down the road. With over 4 billion email users worldwide, 60% of consumers report making a purchase after receiving a promotional email. Furthermore, 95% of consumers check their … Read More