Why Unique Coupon Codes Are Important

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Running an incentive campaign is complicated. Between selecting the incentive, organizing the promotion, and tracking results, there’s a lot to think about. We’ve talked about running successful coupon incentives in the past. This week though, we’re focusing on a simple aspect of these campaigns that many campaigns work with – coupon codes. If you’re reading this article, I’ll assume you … Read More

Integrating SMS with On-Site Engagement

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Although it’s been in use for over a decade, SMS marketing has become increasingly popular in the last few years. As we discussed in “3 Ecommerce Trends to Know for 2019,” mobile marketing is more important than ever. Cell phones are essentially ubiquitous, and text messages have become an increasingly viable channel for reaching consumers. SMS marketing offers a number … Read More

How to Take Your Emails From Serious to Seriously Engaging Part 2

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In last week’s blog, we discussed how well-utilized humor can enhance your marketing materials and increase engagement. This week, we’ll take a deep dive into the specifics of using humor – and how to avoid common mistakes. If you missed last week’s blog, you can check it out here! Otherwise, please read on.  First thing’s first. Humor is never a magic … Read More

How to Take Your Emails from Serious to Seriously Engaging

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“Humanity takes itself too seriously… If the cave-man had known how to laugh, history would have been different.” – Oscar Wilde. Re-Examining Email Strategies Here at UpSellit, we talk a lot about email. Research shows that it’s one of the most effective ways for brands to engage with their customers. That being said, the sheer amount of email people receive … Read More

How to Use Video in Your On-Site Engagement Strategy

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You’ve A/B tested your copy. Your graphics are top notch. Your calls-to-action are clear and well placed. Now you’re thinking to yourself, “Why should I do on-site video too?” On-site video has experienced a surge in popularity recently years, and for good reason. Research shows it increases customer engagement, trust, and overall sales, making it a fantastic option for ecommerce sites … Read More

Smart Marketing Ideas for Spring Holidays

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Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience. Something shared that people, regardless of background, live through together. One of the most powerful and lasting of these experiences … Read More

Spring Cleaning Your Outdated Content

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Could your old content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More

Getting Customers to Hit Refresh with Lifecycle Campaigns

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In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. Initial conversion isn’t the end; it’s just the beginning. Sometimes we think of ecommerce as … Read More

Using Geographic Segmentation to Create Globally Personalized Experiences

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“The aim of marketing is to know the customer so well, the product or service fits them and sells itself.” – Peter Drucker With consumers facing more choices than ever before, one-size-fits-all campaigns are becoming less viable every day. Your customers want to be engaged on a personal level – which is impossible without a clear understanding of them.  Segmentation … Read More

Drake and the Psychology of Free Shipping

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Drake’s love of Free Shipping may be the most instructive meme in the history of conversion rate optimization. (Not that there’s really much competition – but still.) At first, this meme just seems like a funny observation. But this online joke actually carries with it a great deal of insight into the irrationality of human behavior. And since ecommerce is … Read More