How B2B Brands can Leverage Conversion Rate Optimization

Kristen IndiharSite Optimization

How B2B Brands Can Leverage Conversion Rate Optimization

If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. Conversion rate optimization (CRO) moves shoppers to complete a desired action, but the action can be more than getting visitors to add to their shopping cart. B2B brands … Read More

Best Practices for an Abandonment Email Strategy

Amanda AmoreRemarketing

Best Practices for an Abandonment Email Strategy

It can be frustrating when a customer makes it all the way to the final stages of the shopper journey, only to abandon their cart. Luckily, with the right abandonment email strategy, you can win shoppers back and recover those otherwise lost sales. What is an Abandoned Cart Email? Let’s start with the basics. An abandoned cart email is exactly … Read More

How Beauty Brands Can Boost New Customer Acquisition

Amanda AmoreEcommerce, Site Optimization

How Beauty Brands Can Boost New Customer Acquisition

New customer acquisition is a beautiful thing. By leveraging personalized solutions and targeted conversion strategies, beauty brands can shine through the saturated marketplace and turn undecided shoppers into loyal customers. The Challenge of a Highly Saturated Marketplace  The beauty industry is rooted in how a product interacts with the user’s senses. Through a digital experience, shoppers can’t see, feel, or … Read More

UpSellit Awarded “Best Use of Data” at 2021 International Performance Marketing Awards

Kristen IndiharUncategorized

UpSellit Awarded Best Use of Data at 2021 International Performance Marketing Awards

UpSellit won the 2021 International Performance Marketing Awards for Best Use of Data! We are incredibly honored to receive this award and are grateful for the dedication our team has shown to earn this recognition. What are the IPMAs? The International Performance Marketing Awards – or IPMAs – recognize companies, campaigns, and individuals who’ve excelled in the performance marketing industry across the globe. … Read More

UpSellit Awarded “Best Use of Data-Driven Marketing” at 2021 Rakuten Advertising Golden Link Awards

Kristen IndiharUncategorized

UpSellit Awarded "Best Use of Data-Driven Marketing" at 2021 Rakuten Advertising Golden Link Awards

UpSellit won the 2021 Rakuten Advertising Golden Link Award for Best Use of Data-Driven Marketing! It’s an achievement we don’t take for granted, and we’re honored to be recognized by industry leaders in performance marketing. What are the Golden Link Awards? The Rakuten Advertising Golden Link Awards recognize publishers, advertisers, and agencies across the United States. The awards are a … Read More

The Research Behind Effective Email Send Times

Amanda AmoreEcommerce

Title card for "The Research Behind Effective Email Send Times"

If you ask 100 marketers “What’s the most effective email send time?” –  you’re likely to get 100 different answers. The debate about the perfect time/day for email sends is as old as email marketing itself.  In the past, dozens of studies have tried to nail down the “golden hour” for optimizing opens and click-throughs. However, results from studies have … Read More

Optimizing the Affiliate Marketing Sales Funnel

Kristen IndiharAffiliate Marketing

Optimizing The Affiliate Marketing Sales Funnel

If you’re in the world of marketing or sales, you’re probably familiar with the word “funnel.” The traditional sales funnel, also known as the buyer’s journey, describes moving a potential customer through a set of stages to complete a desired action – the goal usually being a sale. Brands use this conversion funnel as a visual road map to create … Read More

How to Increase Online Bookings Amidst Revenge Travel

Amanda AmoreEcommerce

How to Increase Online Bookings Amidst Revenge Travel

Cooped up, fed up, and ready to get out into the world. That’s the mindset of many revenge travelers as they make plans for their long-awaited next adventures. Here’s how the travel industry can make the most of this new phenomenon. What is Revenge Travel? Stifled wanderlust mixed with a cautious optimism about the prospect of traveling has led to … Read More