Control Groups: An Effective Way to Measure Campaign Success

In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to test against? Well, that’s where control groups comes into to play. What is a control … Read More

Privacy Lockdown: California Consumer Privacy Act of 2018

Since the implementation of the EU’s General Data Protection Regulation (GDPR), data protection and privacy have been at the epicenter of ecommerce discussions for some time. And as of June 28th, 2018, that discussion is larger and louder than ever. What happened on June 28th, 2018? In case you missed it, on June 28th, 2018, California Governor Jerry Brown signed … Read More

How to Use Trigger Marketing Strategies to Boost Your Conversions

As the need to be competitive has increased, so have the technologies backing some of the most personalized marketing campaigns around. Imagine this – you’re shopping online, checking out your favorite store, add an item to your cart, then get distracted and venture away from the site. Then, a few minutes later, you receive an email asking you to return … Read More

The Secrets of a Successful Coupon Strategy

If you’re an online business with any sort of customer base, you’re probably wondering how to set yourself apart from your competitors. With 24/7 access to any product, anytime, anywhere, it’s really easy for consumers to get lost in the world of online shopping, but it’s even easier for you to get overlooked. Differentiating yourself from your competitors is not … Read More

The 5 Types of Online Shoppers You Need to Understand

Online shopping has literally changed the way people do business. It allows consumers from all over the world to flock to specific products or services all from the comfort of their homes. While the internet has given us the gift of reach, it is up to a business to give itself the gift of conversion. Remember, traffic doesn’t (always) equal … Read More

What is a Data Protection Officer?

It’s almost May 25th, and if you’re like a lot of other companies around the world, you’re doing everything you can to get your GDPR ducks in a row. As a refresher, GDPR is the new privacy protection act taking effect in the EU that puts data security in the hands of the consumer. So, if you do business in … Read More

IPMA’s Announce UpSellit as Nominee for ‘Best Performance Marketing Technology’

Founded in 2007, the Performance Marketing Awards set out to recognize UK businesses that exemplified performance marketing innovation and excellence. Now going on 12 years, the Performance Marketing Awards have evolved to include international recognition for businesses producing incredible work around the globe. Among those being recognized at the 2018 International Performance Marketing Awards (IPMA’s), UpSellit can be found as … Read More

Attention Online Retailers: GDPR is Happening & Here’s What it Means for You

GDPR overview

As you may already know, the new General Data Protection Regulation (GDPR) will become enforceable on May 25th, 2018. This means there’s some major changes happening in the world of online retail. With that, you need not only prepare, but be ready to rock and roll when the GDPR goes into effect. To make the transition a little easier for … Read More

Do you have the 7 essentials of Social Proof?

For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy … Read More

How to keep competitors from stealing your sales.

Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you have to build it. And if you’re not building loyalty, your website may be taking … Read More