3 Benefits of Geographic Segmentation

Amanda AmoreRemarketingLeave a Comment

3 Benefits of Geographic Segmentation

Today more than ever, personalization is the key to optimizing the user experience and driving sales. Leveraging data collection to create a personalized experience is an important aspect of strategic marketing. Segmentation is a means of categorizing that data in order to guide campaign direction. Segmentation helps companies organize their audience into smaller categories, allowing for more effective brand communication. … Read More

UpSellit UK Shortlisted for Two 2021 Performance Marketing Awards

Amanda AmoreUncategorizedLeave a Comment

UpSellit Shortlisted for Two 2021 Performance Marketing Awards

UpSellit UK has officially been shortlisted for two 2021 Performance Marketing Awards! The Performance Marketing Awards – or PMAs – provide a stage to recognize companies excelling in affiliate and performance sectors. Although this year’s stage is a virtual one, we are incredibly honored to be worthy of a spotlight amongst other industry leaders in the performance marketing space. Read … Read More

UpSellit Named 2021 Best Workplace by Inc. Magazine

Amanda AmoreUncategorizedLeave a Comment

UpSellit Named 2021 Best Workplace by Inc. Magazine

UpSellit has been recognized as a 2021 Inc. Best Workplace! Each year, the honorees are considered against thousands of companies. The 2021 list features companies that have managed to not only rise, but thrive amidst the chaos and uncertainty of unprecedented times. In addition to Best Workplaces, UpSellit was also included in additional categories: Prosperous and Thriving for companies with … Read More

Reducing Unsubscribe Rates like an Email Marketing Expert

Amanda AmoreRemarketingLeave a Comment

Reducing Unsubscribe Rates like an Email Marketing Expert

Are you looking to reduce email unsubscribe rates? We’ve got you covered! Let’s keep it real – email unsubscribes are bound to happen every so often. It’s just a part of email marketing. Hey, it may even be a good thing to lose subscribers that aren’t engaging with your brand! It’s not you, it’s them. But if we’re being honest, … Read More

5 Strategies to Convert Price Sensitive Shoppers

Amanda AmoreEcommerce, Site OptimizationLeave a Comment

5 Strategies to Convert Price Sensitive Shoppers

Are you wondering how you can win over shoppers with tight purse strings? You’re not alone! Price sensitivity is a complex phenomenon that varies from person to person and is influenced by a variety of factors. Luckily, there are some excellent strategies that you can employ to convert price sensitive shoppers. Let’s take a closer look at what price sensitivity … Read More

Online Retailer’s Guide to Effective A/B Testing

Anthony VillegasEcommerce, Site OptimizationLeave a Comment

Online Retailers Guide to Effective A/B Testing

When it comes to developing conversion optimization strategies, there are a lot of decisions to make. Phrasing the messaging, designing the campaign, and formulating the strategy itself are all factors to consider. How do you know which direction to go, which choices will be the most effective at boosting conversions? This is where A/B testing comes in to help take … Read More

Getting Customers to Hit Refresh with Lifecycle Campaigns

JJ TysonRemarketingLeave a Comment

Getting Customers to Hit Refresh with Lifecycle Campaigns

Online marketplaces are increasingly competitive and retailers tend to focus on immediate conversions. Since converting a returning customer is 5-10x more cost effective than converting a new one, customer retention is arguably even more important than new customer acquisition. Initial conversions aren’t the end, they’re just the beginning. Cue lifecycle campaigns! What are Lifecycle Campaigns? Lifecycle campaigns build on relationships … Read More

How to Create a High Converting Ecommerce Customer Journey

Anthony VillegasEcommerce, Site OptimizationLeave a Comment

How to Create a High Converting Ecommerce Customer Journey

In general, people are pretty intuitive. Shoppers can tell whether a brand has made an effort to understand and cater to their needs. Creating an accessible and enjoyable ecommerce customer journey goes a long way to boost customer loyalty and, in turn, your conversion rate. Let’s first take a look at what an ecommerce customer journey is and why it’s … Read More

Conversion Optimization Strategies for Luxury Online Retailers

Anthony VillegasEcommerceLeave a Comment

Conversion Optimization Strategies for Luxury Online Retailers

Despite growing economic concerns at the hands of global pandemic, the online luxury retail market is growing. While traditional conversion strategies work for online retailers, there are specific considerations to be made for luxury retailers. Let’s take a look at what luxury marketing is, how it differs from marketing in traditional retail markets, and ways luxury brands can optimize their … Read More