What Are Effectual CTA’s Made of?

AUGUST 24, 2016
Written by Ari Gillam

 ctapart1

So you’re researching how to craft an effectual CTA to increase sales for your online shop? You’ve come to the right post!
 
We’ve sifted through the plethora of posts debating which CTA color ‘grabs the millennial eye and massively increases sales’, so you don’t have to. We will spare you the prate!
 
First things first: a call-to-action is an attempt to persuade your audience to commit to a certain behavior. At that exact moment.
 
In part 1 of our CTA guide, we are examining the bare fundamentals of a functional call-to-action. What are effectual CTA’s made of?
 

“Sugar and Spice and Everything Nice”

1. The Sugar: Purpose

An effectual CTA provides the guidance online shoppers need.
 
Understanding the concept that customers are inertial is essential to capitalize and create the best possible CTA at every stage of the online purchase journey.
 
Your online shop’s micro-conversions are physically represented by their corresponding CTA; the success at each step of your funnel is measured by healthy click-through-rates.
 
Never lose focus of purpose when crafting each and every CTA on your online shop. From your homepage to your checkout page, shoppers are dependent on CTA’s as their steer.
 

2. The Spice: Beauty

An effectual CTA is designed and placed with intention.
 

The typical tips: text size must be appealing and color should offset the rest of the copy in order to make the text stand out.
 
Placement matters so much; if your shopper struggles to find your CTA button, they will struggle to use it!
 
Deciding where to place your beautifully designed CTA should be leveraged by data. A/B test and learn your customer’s inclination. Proper CTA placement provides your shoppers with the ease necessary to complete their purchase.
 

3. The Everything Nice: Intelligibility

An effectual CTA is comprehensible.
 
The possibilities of language usage in CTA’s are overlooked. While ‘add to cart’ and ‘checkout now’ are clear messages, don’t be afraid to be playful while catering to your audience. If your brand’s tone is distinct, consistently represent that distinction.
 
Of course, comprehensibility reigns cleverness when the goal is increasing conversions. But, mark my words – employ a properly executed playful CTA and expect a sizable increase in your click-through-rates and conversion rates.
 

That’s What Effectual CTA’s Are Made Of

Purpose, beauty and intelligibility: seems straightforward enough, but the mechanics of an effectual CTA are absolutely easier said than implemented. Stay tuned for part 2 to our CTA guide, where we will ascertain what effectual CTA’s look like in action.

Thank you
A download link has been sent to the
email address provided.