10% off: A Retrospective.

We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse … Read More

How to Read the Tells of an Invisible Customer

ecommerce behavior

We’ve all seen the movie scene where two poker players face off in a winner-take-all hand, and the villain is done in by a cinematic “tell” that reveals his cards are weak. Maybe it’s a blink, a twitch, or a tic. The hero spots it, knows the villain is bluffing, and wins the day. That’s not how real poker works. … Read More

Abandonment Chat: Talking Down Site Abandonment

Abandonment Chat

  It makes perfect sense that the best way to create a thriving online business is to listen to what your visitors have to say–unfortunately, as the number of consumers pinging your site reaches into the thousands, it becomes impossible to manually interface with each user. An automated chat solution enables you to actively reduce site abandonment as it happens … Read More

Cart Abandonment: Dissecting a Misnomer

Over the past few years, heads have turned to one of eCommerce’s largest hurdles, “cart abandonment.”  At often alarmingly high rates, online consumers prematurely end their visit to a website and never make the purchase.  Some marketers sifted through their site’s web analytics to try and identify ways to reduce their cart abandonment. Other marketers turned to the short list … Read More

Crafting Custom ReMarketing Emails

Whether it’s at the door of a local grocery store or a in a letter delivered to the front door, consumers are offered various coupons and deals on a daily basis.  Despite the daily development of new social media outlets, studies have shown that people prefer to receive offers via email moreso than by any other medium.  From newsletter messages … Read More

Most Common Cause of Website Abandonment

According to the Fireclick Index, website abandonment rates range from from 96-99%. That means that for every hundred visitors that come to a site, only 1-4 actually complete a conversion. There is a lot of buzz surrounding shopping cart abandonment rates and checkout abandonment, however the fastest and most effective way to increase overall site conversions is to start at … Read More

Defining Website Abandonment, Part 1

Before diving into the most common causes of website abandonment, it would be a good idea to establish some definitions for the terminologies we will be using going forward. First, let’s take a step back and define ‘abandonment’ just in case there’s any confusion surrounding this term. For the purpose of this blog, we will define abandonment as any time … Read More